How to eliminate everything that sucks about facebook.
Choose your “friends” wisely.
If you think someone on facebook must be popular and interesting because they have 5000 friends, think again. Most likely they or their “people” are just too lazy to clean out the dead accounts on their friends list. Lazy might be an overly harsh choice of an adjective as I found out when I took on the monumental task of visiting more than 90% of my 3000 “friends” profiles to see what they were about. It took hours per day for weeks but what I found out and the actions I took would make flakebook entertaining for the first time in my four year battle with it. In all likelihood, these mostly writer types I accuse of being layabouts above, are smart enough not to care too much about social media and only show up for a short time each day to feed the insatiable beast.
Why make the effort to clean it out?
A few months back I was oh so close to deleting my fakebook account completely, but I stopped just short of doing this in favor of re-purposing MY site into an “entertainment channel” for myself and the lucky few “friends” who survived what I now refer to as:
The Cleansing or Friend Pocalypse 2019.
Why did I put MY in upper case letters? The answer is simple really; many of us forget that our facecook account is ours to do with as we please. Authors often feel an obligation to accept friend requests from just about anyone who sends one in the naive hope these people will become readers of our books. Worst of all, you probably think you will hurt someone’s feelings by unfriending them, when in truth, they probably don’t care and may never know.
I dumped just over 2650 “friends” in about three weeks and here is the data I collected:
- At least 50% of those were abandoned accounts.
- Approximately 50% of the abandoned accounts have been high-jacked.
- Sadly, you will find out some people you once engaged in conversation with have passed away.
- 5% were deactivated accounts.
- Not one person objected via DM to their termination.
- Your followers are not related to your friends list.
- Post engagement went up.
- My news-feed is now full of posts which actually interest me.
Rant, whine, whinge, complain. . .
Authors in particular love to complain about their posts not being seen or interacted with, and how facelook limits the number of our friends who can see our posts; yet they never consider how this corporate giant is, or should be, motivated to send our posts to our dead “friends” accounts in order to save big on server usage. If there is no interaction on a post, server costs go down. The 7% claimed maximum post reach is quickly cut in half most of the time by your dead accounts, and it is conceivable that some days our posts get shared into the news feeds of nothing but these dead accounts. It’s way easier to blame facenook (I love to every chance I get.) than it is to clean out all the dead accounts YOU FRIENDED. Yes, your “friends” list is your responsibility; ergo, your post reach is a reflection of how well you manage your facetook account.
Because I no longer care about the publishing dream we are sold, I have turned “unfriending” into an art form.
Here is my criteria:
Mutual friends with my ex? GONE!
Mostly political posts? GONE!
Mostly religious posts? GONE!
Mostly kids and pets? GONE!
Mostly book promotion? GONE!
Unanswered birthday messages? GONE!
Infrequent posting? GONE!
Over the top patriotism? GONE!
Allowing people to post ads on their wall? GONE!
A whiff of racism? GONE!
Over the top sexism? GONE!
Posting in languages other than English? GONE!
Posting violence? GONE!
Posting animal cruelty even if you are an animal lover. GONE!
Unceasing negativity? GONE!
A lack of engagement: Likes, Comments, and Shares? GONE!
I wasn’t as merciless as the list above might make it seem, although I did relish terminating vocal Trumpeter supporters and old rich white guys whose view of the world is just too f-cked to bear. I must also confess how much I enjoyed unfriending real best-selling authors who I envied for catching a break but who turned out to be boring as shit. In fact, I visited over 90% of the profiles I dumped looking for reasons to keep them. If you made me laugh, made me think, posted something meaningful, or showed yourself to be a caring person with some depth, then you probably made the cut.
Where did all these fake or abandoned accounts come from?
In most cases, the author contracted a P.A. or book marketing services company to create and manage their profile and possibly pages, but when the term of the contract was up, these authors found out they did not own the account. From that point forward, the promoters continue to post there from other accounts they create, leaving you to scroll back months or years before you find a post from the author whose page it was. This wreaks of a scam by companies claiming they will get your book in front of hundreds or thousands of readers, when in fact most of us unfollow these accounts as soon as the first ad for sunglasses appears. If you are a budding author, create and manage your own accounts and consider what you may leave behind. Do not allow other people to post to your wall; let them tag you instead.
There are different levels of cleaning.
A Level 1 Cleaning is just scrolling your friends list and deleting the deactivated accounts. This hour or so will make room for new friends.
A Level 2 Cleaning is the dumping of all the people you unfollowed. Why keep them if you don’t like their posts? This will take a few hours.
A Level 3 Cleaning means going to profiles to see if they are real and active accounts managed by the author. For most of you, this will happen over time as this can represent days of work if you have thousands of friends. Keep notes on where you left off, and keep at it because these accounts are hurting your post reach.
Level 4 is a total reboot. I downsized to create a small but interesting group who entertain me. In the process, I scrapped three pages as well, due primarily to abysmal engagement, but also to eradicate all evidence of my former significant other. I visit these remaining friends profiles when the mood strikes and I’m usually pleasantly surprised with their posts. It’s like having 350 pen pals.
I will leave you with some facebooking 101 tips.
Be really careful of the groups you join.
Just sit back and watch what goes on in the group before actively participating. If you see gossip and drama, RUN AWAY!!!
Only some of these are author specific:
- “Friend” readers—NOT AUTHORS OR WRITERS (at least not too many)—people who review, blog, promote, and talk books. i.e. members of book clubs.
- Activity (posting) and engagement (commenting) is key for both you and anyone you “friend”; otherwise you will never see anyone interesting to check out as a possible new quality “friend”.
- “Friend” ONLY people who seem real, who fill out the About Section of their profile, and ideally who show pics of themselves, friends, and family etc. Of course authors writing under a pen name may need an exemption from this rule, but you can get a sense of their legitimacy by the size of their following, their number of mutual friends, and how long they have been around.
- NEVER TRUST ANYONE OR ANYTHING YOU SEE on f-ckbook, or anywhere else online for that matter. This is a world of pretenders who, except for a rare few, do not know the first thing about being truthful. Lies and deception rule their pathologies.
- UPLOAD content daily to your Author Page. i.e. a good morning meme, and share it to your profile’s wall. This will increase your page reach.
- Update your Status daily on your profile, ideally with something amusing or interesting which can be shared publicly. Status updates are seen more than posts you share to your wall.
- INVITE people to Like your Author Page. Before long you will have a following who will read the tweets and blogs you send to your page. I made the mistake of creating followers of my public posts from my profile’s wall instead of creating an Author Page right from the start.
Best of luck.