I laugh and laugh.
‘Tis true, I care not what experts think—especially publishing and online marketing types—as most wrote a book or books solely for the purpose to sit on a perch and collect money from the rest of us without any guarantees whatsoever their methods will make your book a success.
Artists are makers surrounded by takers.
Don’t be a sucker.
If you are an author, in the name of all you consider holy, LEARN THIS BUSINESS before it rips you off.