‘Tis true, I care not what experts think—especially publishing and online marketing types—as most wrote a book or books solely for the purpose to sit on a perch and collect money from the rest of us without any guarantees whatsoever their methods will make your book a success.
Artists are makers surrounded by takers.
Don’t be a sucker.
If you are an author, in the name of all you consider holy, LEARN THIS BUSINESS before it rips you off.
Most days I root for humanity . . . some days I root for space rocks.
If you enjoy reading about patriarchy and the puppet masters, you are in the right place.
In my storied online “career” (?), I was a good, not so little, author who played nice in the early years. I “friended” and/or followed approximately 10,000 people, sites, and pages because that was what we were told was necessary to promote our books and build a platform to launch us. However, as I delved deeper into the publishing world, I found out it was all a sham to keep us busy, and, most importantly of all, to keep us blowing money. Now, after five years and spending months cleaning out my social media accounts, I have about 300 interesting “friends” and follow about 300 others.
Some of the people I axed were butt-hurt.
If they were true supporters, they were given my reasons, but most were people who never engaged in all the years I kept them around. This idea of “friending” or “following” just to have impressive numbers is laughable, and anything but social.
My new antisocial media program is simple.
If I am ever to make enough time to write seriously again, social media has to go—except twitter—I love my twitter in the mornings over coffee, and I can “misbehave” there. I have a new ‘boobies and books’ theme I am thoroughly enjoying. Do I care some will be offended? F-ck no. Do I care about the imagined publisher or agent passing on me because I don’t conform? Hells no. It’s just bullshit “they” feed newbies. The right agent or publisher will get me, or I will self-publish again, but in a much smaller way.
Conservatively, I estimate I “invested” 1400 hours of my life into Facebook over the past four years which is 500 hours more than it took to produce my book. Let that sink in a moment. I have dwelled on this for some time now. It is because of this significant amount of time that I did not just delete my Facebook account when the final straw arrived. I was close though. For better or worse, there is a legacy we leave behind on Facebook for our “friends”, if not the general public. However, if you posted as I did in a willy-nilly devil-may-care sort of way, you will spend days trying to clean it all up in order to leave a “best of” collection of posts worth scrolling before saying your final farewell. Be prepared for Facebook to “limit” your profile and page(s), a.k.a. putting you in Facebook jail, when you attempt such radical changes.
1) Some people are not who they claim to be.
I am not talking about authors writing under pen names － which is absolutely necessary to avoid harassment － I am talking about people with multiple online personas. Don’t make the mistake of PROJECTING your level of integrity or values, a.k.a. honesty, discretion, and honour onto people you meet. It will bite you every time.
You can protect yourself by using a free deep web search at: pipl.com.
If aliases appear, search each one. If you know multiple locations where they have lived, search each city by each alias. It could take a while to compile all the data, and you should prepare yourself as the results can be nothing less than staggering. Look for, and even search, relatives, known associates, and phone numbers to confirm the site has not made an error. There are pay sites starting from $2.00 that generate a full report including criminal activities. You might want to consider one of these if you are in deep with someone you met online. May your god be kind with what you find.
2) Don’t be naïve.
If you look up naïve in the dictionary, I’m sure you will see my picture there. I viewed joining the author communities on social media as an opportunity to connect with bright, engaging, open-minded seekers of wisdom . . . kindred spirits who would share thoughts as pen pals would, only using modern technology. Overall, nothing could be farther from the truth. Yes, you will encounter a few worthwhile decent types, but in a game where we count followers in the thousands, they represent a minuscule percentage.
3) “Haste makes waste.”
I remember being excited about making “friends” on Facebook when I first started out. So excited in fact, I would send friend requests to anyone who had the words author or writer on their profile. Back then, the prevailing theory suggested the key to success was a numbers game; the one with the biggest following would get a publishing deal. People were actually buying followers 10,000 at a time. I didn’t buy into this. I viewed social media as a popularity contest which does not translate into book sales ─ the equivalent to putting flyers in your neighbor’s mailboxes. I have yet to see data which is convincing enough to see it any other way. If I knew better, I would have cultivated relationships with influencers, readers of my genre, publishers, publicists, agents, reviewers, and bloggers ─ all the people I did not have as “friends” but who might have made a difference to the success achieved by my book. Had I known then what I know now, my friends list would look very different than it does today.
4) Cocaine would have been a better choice.
If you are going to choose an addiction, social media is the worst possible choice. THERE IS NO HIGH, and the more time you spend on social media the less happy you become. Anyone who has read my book, knows I am anti-escapist regardless of whether the high is produced naturally or artificially. Regular cocaine users know the drug has a diminishing return. The high is never as good as the first time they tried it unless they increase the quantity used; and the more they use, the more frequent their cravings become until it affects their lives. Don’t get me wrong, I’m no hypocrite. I let my demons out for an occasional stroll, but I pick my poisons carefully to ensure that none take charge of my life. Social media hooks us on being connected and never being alone. It is dangerous because humans must be alone in order to think, learn, and grow. Social media stagnates the mind and, Facebook at least, seems bent on depressing the populace. Endless distractions thwart creativity and productivity. If you: feel obligated to post on social media; look in regularly for comments on posts; have never turned off Messenger or notifications or your device, then you should pick different poisons for a while until you get a handle on the monkey on your back.
5) I kept my promise.
I used my Facebook profile page as a playground where I could share multiple aspects of my personality. This allowed me a place to vent . . . and vent I did; or more correctly, am continuing to do here in what will become my last post to Facebook. Early on I promised the real me would be on display at all times to my “friends”. The people on my friends list did not get an artificial construct or watered down perfect illusion of who I am. Nope, they got the full Monte, or at least as much Monte as Facebook would allow. My inner bad boy posted what little nudity Facebook community standards would tolerate for two reasons: Firstly, I am a rebel who sees freedoms dying faster than the planet is losing species; and secondly, nothing in the world is more beautiful to me than the female form. I shared my sense of humour as well, even when I knew it might be crossing someone’s line every now and then. I also shared my philosophies, and those from others which resonated within me, in what I now see as a futile effort to awaken the sleeping oblivious sheeple. The proof is in the likes. There were next to none. Recently, I wanted to find out if I was out of Facebook jail so I posted: ‘Somebody, anybody, tell me if you can see me.’ This post got more attention than a year’s worth of meaningful posts, and at the same time, it made a sad statement on the superficiality of the average Facebook user.
6) “Don’t put all your eggs in one basket.”
As an author, I should have divided my time equally between Goodreads, twitter, and Facebook because Goodreads has proven itself to put your books in front of readers, and unlike Facebook, you can reach out to everyone and anyone on twitter. Time is the one thing you can never get more of and it does not allow do-overs. Spend yours wisely.
7) Nazi hamsters! WTF?
Fuckerberg, and the Nazis in the shadows behind him, are using facebook for data collection on each and every one of us, as are most of the major corporations in Silicon Valley. The difference is Facebook knows far more about us than Google, and possibly even the makers of our devices and the companies that supply operating systems as long as they do not breach their published privacy policies which most have already been caught doing. Facebook considers EVERYTHING you share to be their property. This includes Messenger. Yup, your selfies and home-made porn videos are all sitting in a data farm somewhere and you can never truly delete them. They lured us away from My Space with the promise of something better. A promise which was never kept right from the beginning. Their endless adjustments to the algorithm, have severely limited our outreach to readers while they stayed busy categorizing and compartmentalizing us into something reminiscent of a box filled with hamsters where everyone is climbing all over each other. Good luck. I’m out.
8) Let’s see Facebook for what it is: a societal manipulation site.
That doesn’t have the same innocuous ring to it as social media site, does it. In my time on Facebook, I have been appalled by posts in my News Feed ranging from animal cruelty to the shooting of an unarmed man by police, with a far too great number of others in between. Were they fake news as with the Trumpeter’s election campaigners who mysteriously showed up only to disappear shortly after the election? We can never know. What is clear however, is we are affected, influenced, and manipulated by what we see and hear in all forms of media. Worst of all, we become desensitized to atrocious human behavior and I believe this is NO ACCIDENT; but where they are intentionally herding the minds of the sheeple. When three billion users worldwide have been programmed to no longer give a shit about life, the world can easily fall into anarchy. On that day, the frightened sheeple will willingly turn over the last of their freedoms for safety. The single biggest difference between other forms of media and Facebook is there are no restrictions placed on what Facebook is allowed to broadcast. Facebook can do what they want with the get-out-of-jail-free-card of being a social media platform not responsible for the content created by users. There is no Editor In Chief to hold accountable for what is thrust before our eyes. Facebook’s new take on morality is not for me. It shouldn’t be for you either.
9) Some people make it bearable.
If I look at my years on Facebook as I would my life, there are some parallels. I have a few regrets but there was also a great deal of laughter. There were a handful of people who made the time spent on Facebook almost seem worthwhile. I hope they keep in touch. There were also some standouts who stepped up when it really mattered, and they have my deepest gratitude.
10) Facebook is what you make of it.
If you are just an individual who wants to keep tabs on people you already know in the real world, or if you want to find people you have lost touch with, then have at it while being VERY cautious of what you post or message to people. Keep your circle small and be wary of people you have not met in person when they send you a friend request. If you have the misfortune of being a writer who is following conventional wisdom, a.k.a. forced kicking and screaming into the social media spotlight as I was, then things will be tougher. Absorb and retain the previous 1800 words and I will leave you with the immortal words of my favorite Zen master: ‘Mind what you have learned; save you it can.’ – Yoda.
They can wrestle with one page and then type those two magic words: THE END. For any writer who is trying to produce a book, it is a far greater undertaking.
I took about a year just researching and making notes. It took about a month to assemble those notes into a very rough chapter outline. I wrote early versions of the Preface and Introduction to use a compass to keep me from straying too far off course which was necessary, as any of my readers know, because I love to travel tangential lines to see where they lead.
Thoughts come faster than fingers can type. You must have a pen and paper near you at all times for that moment of clarity when it arrives. There were sticky notes everywhere.
I wrote all the basic Ms. Creant stories next, and then placed them in those rough chapters with related notes. To begin the writing of those chapters, I only needed to put the notes into sentence form; building on thoughts and ideas as I went. You never stare at a blank page this way, but it will add a huge amount of editing time at the end.
After three years I had five chapters completed, but stalled there as another Ms. Creant came into my life. A couple of years later, she was gone and I had another story to add. I got back to writing the book. In one massive push over a three month period in the fall of 2014, I completed the last three chapters of what I now call “the First Edition” and wrote the two magic words: The End.
I poured a single malt scotch and lit a Cuban cigar because that is what my influences would have done, and then sat back to bask in the afterglow of this tremendous accomplishment. The feeling is akin to having the best sex of your life, but the feeling stays with you for weeks instead of hours. You wear a silly grin all the time. You pat yourself on the back, A LOT!
I took three days off and just watched a favorite TV series; seven years of it; full time.
“The End” is just the beginning.
The word count was just over 51,000 words at that point in time. The editing began. With every pass through your work you will add to it, improve it, and make it longer. As a nonfiction book, Ms. Creant required a Reference and Index. By the time I had the First Edition e-book completed, the word count had reached 60,000 words. The Second Edition which I thought would be in print, had an extra chapter with an “alternate ending”. It sat at 65,000 words. The Third Edition added another chapter and I expanded on a number of ideas throughout, creating a new word count in the 80,000 range. I nervously sent the manuscript off to an editor, and what came back made me realize I had to take my writing more seriously. Another two chapters with at least twenty proofreads to this point and I sent it off to the publisher with a word count topping 100,000. There are still two rounds of revisions remaining in the coming weeks prior to the September release. Nonfiction writers should plan a week just to get a handle on the most basic Index. I took a nine page article and practiced on it before screwing with 100,000 words.
Fantasy vs. Reality:
As I wrote my first book, I thought it was good enough to get me an agent who would work hard to get me a publisher. This publishing company would produce a well distributed book that would attract the attention of a publicist who would get me on the Times Best Seller List. This would of course lead to a guest spot on The Daily Show which would garner to attention of a producer who would get me a television or film screen-writing deal. All this attention would have managers clamoring to my door who would arrange speaking engagements at major universities leading to a fellowship with an honorary degree, landing me a tenured professor position.
This was “the dream”.
Here is the reality:
When I had completed three chapters, I decided to fire out a Query Letter to the top agents in New York to shake the proverbial tree to see what fell out. In a word: nothing. Stock but polite rejection letters came back from most of the over twenty agencies I pitched. They did not even ask for so much as an Outline nor were they curious enough to ask for some chapters. In some future blog after the book is published, I will explain why. For now we will just say the publishing business is a tough business for first time authors.
YOU WILL WRITE THOUSANDS OF WORDS AFTER YOUR BOOK IS FINISHED!
Query 1: 395 words
Query 2: 416 words
Overview: 747 words
Marketing Platform: 1611 words
Competitive Title Analysis: 1290 words
Chapter Outline: 1004 words
Author Info: 499 words
Agents mailing list: 421 words
Publishers mailing list: 989 words
Facebook: 1000 words per week (easy).
WordPress: 25,000 words / year (estimated).
Twitter: 5500 words / year (estimated).
6 miscellaneous sites 6000 words / year (estimated).
Website: 4788 words (and counting).
TOTAL: Over 100,000 words since writing the book.
I am developing and identity crisis.
I set out to be an author but have become:
a media copywriter,
a mail room clerk,
a social media student,
and a full-time time manager of all of it.
I now resent all things which keep me from writing; especially when I am “on a roll”, including the seemingly endless maintenance of my middle-aged body. It is common for me to have two sinks full of dirty, but rinsed dishes (I am not a cave man.), as well as a herd of dust bunnies roaming the floors. I tend to neglect showering because it is hard to make notes in there. Shaving is the first thing to go, and the brushing of teeth drops to once a day on occasion. This does not go on for long as life and the biz will force you to make yourself presentable to go outside again. Perhaps it is for the best.