It’s no secret I despise the flawed technology everyone else seems fine with. Even while writing this blog I had to deal with a sketchy Internet connection which wasted the better part of an hour of my life; an hour I cannot get back as with all the hours spent online doing what we authors are told is necessary.
This Sunday I will be pulling the plug on facebook forever; not merely deactivating—not just taking a break—but deleting my account.
Why would an author or writer ever do this when “experts” tell us we should be on social media to create a following which may lead to people reading our blogs who then might decide to buy our books? Should, may, and might are words used by politicians and other con-men to dupe the unsuspecting, the uninformed, and the gullible. I am none of those any longer. I did however willingly join in the lie of social media five years ago, and stayed two years longer than I planned. Perhaps this was out of a false sense of loyalty to relative strangers on the Internet, or it’s possible I’m more of an egotist than I thought. Maybe solitude finally got to me? Nah. I’ll let you know if and when I figure it out.
Many of the people I’m leaving behind were kind and supportive and they have all been thanked for their encouragement along the way.
Some shared my warped sense of humour and we had some laughs. These people will be missed. Just like childhood friends, former co-workers, or old neighbours, they are genuine when they say you will be missed, but they will get busy with their lives and soon forget about you. It is the way of things.
I have been a harsh critic of social media and facebook a.k.a fakebook a.k.a. flakebook in particular, for its practices i.e. privacy, data collection, and mental conditioning algorithms. I realize now my preaching abstinence there was as effective as a priest giving a sermon on morality in a whorehouse.
It felt hypocritical and it’s time to cut the cord.
I hope my remaining facebook friends, who might stumble across this, find the peace and joy I once had and am attempting to get back in touch with again.
Thanks to the SEO work I do when publishing each blog, I will be forever searchable using tags like: easy author, easy writer, and a few others I haven’t thought of yet. When a female reader comes along, I cannot help but crush on them a little. If they are reading my book, I can feel my heart beating in my chest as they give me their impression of my work. Often, they update me as they read—a blow by blow if you will—every encouraging word softly stoking my psyche.
It’s not that I’m an egotist.
Praising a writer is like showing love to an abused animal; they quickly return that love any way they can, and it’s an honest loyal kind of love . . . until the leg humping begins.
As for the extra special ones who took the time to write a favourable review. . . well . . . they could have me with a snap of their fingers.
Most days I root for humanity . . . some days I root for space rocks.
If you enjoy reading about patriarchy and the puppet masters, you are in the right place.
In my storied online “career” (?), I was a good, not so little, author who played nice in the early years. I “friended” and/or followed approximately 10,000 people, sites, and pages because that was what we were told was necessary to promote our books and build a platform to launch us. However, as I delved deeper into the publishing world, I found out it was all a sham to keep us busy, and, most importantly of all, to keep us blowing money. Now, after five years and spending months cleaning out my social media accounts, I have about 300 interesting “friends” and follow about 300 others.
Some of the people I axed were butt-hurt.
If they were true supporters, they were given my reasons, but most were people who never engaged in all the years I kept them around. This idea of “friending” or “following” just to have impressive numbers is laughable, and anything but social.
My new antisocial media program is simple.
If I am ever to make enough time to write seriously again, social media has to go—except twitter—I love my twitter in the mornings over coffee, and I can “misbehave” there. I have a new ‘boobies and books’ theme I am thoroughly enjoying. Do I care some will be offended? F-ck no. Do I care about the imagined publisher or agent passing on me because I don’t conform? Hells no. It’s just bullshit “they” feed newbies. The right agent or publisher will get me, or I will self-publish again, but in a much smaller way.
Tip 1: You must do what everyone does to be one of us. . .
one of us. . .
one of us. . .
These online “societies” have rules and will not welcome, nor do they tolerate, anyone lacking their level of sameness; yet nowhere are their expectations of your behaviour written down so you might quickly learn how best to conform. There is a reason for this.
Tip 2: They want you to fail.
They are eagerly awaiting their opportunity rant over your misstep whether you goof up publicly, among friends, in groups, or in private messages—for you have proved yourself an unfit miscreant who needs to be beaten back into submission, if not ostracized completely, in the hope shame will drive you back under the rock from whence you came.
Tip 3: Being “friended” on flakebook or “followed” on twatter should be considered an honour not to be taken lightly.
It means you can DM (Direct Message) an egotist anytime of night or day. WAIT! I’m just kidding. Back when PC’s were the tool of choice to hop on social media, this was okay, but now that smartphones dominate and control their owner’s every thought, they are rarely ever out of reach and almost never turned off, so the likelihood of waking someone up becomes very real. Besides, it’s way too early in the relationship to be talking privately. Take it slow; you’ll be able to show them your boobs or penis soon enough. You must build up to a DM by liking, sharing, and commenting on their posts for a period of not less than thirty days. Take it from me, this is how to get a narcissistic egotist turned on enough to get them naked.
Tip 4: Liking
There is a fine line between being a devoted follower and a stalker, and the line is different for everyone. I like to visit pages to see if people are really as uni-dimensional as social media algorithms make them appear—before I dump them. I am absolutely certain that on occasion, I have liked enough of their posts to be considered a creeper, but I don’t care. I’m a social media heretic. Don’t over-like or you may be cast out—leaving you no choice but to attempt to build an online relationship with people like me . . . and really, what are the chances you’ll make the cut?
Tip 5: Sharing
Twigger people want you to retweet their tweets so their thoughts might reach a wider audience. Conversely, fakebook people are often incensed when you “steal” their posts, which they found elsewhere on the internet all by themselves. Somehow, to them, searching for and saving a post grants them copyrighted proprietary ownership of a meme created by someone else. People have actually timidly asked me if it was okay to share posts I had already stolen from someone else on f-ckbook—so sweet, nice, and polite—I wonder if any of them survived this year’s slashing and burning of the deadwood?
Tip 6: Commenting
If you are following a hottie on social media, you will never get anywhere by telling them how gorgeous you think they are in their latest of a long string of half-naked selfies they just posted. The best you are likely to get for your effort is a liked comment. If you really want to have any chance of getting on their list of possible candidates for an online fling, you will have to follow them closely—a.k.a. stalk them—to find out where their passions truly lie.
Tip 7: Engagement:
In the olden days, engagement meant you had a fifty-fifty chance of getting some action. The same is true on social media. When you see them posting, it is a safe time to engage. Once you have stimulated your crush’s interest enough, by publicly commenting on their passion projects, or by feigning empathy and compassion when they are unhappy, they will begin to engage with you. This is public banter, flirting, or intellectual foreplay so it’s best to only be offering to stroke their ego at this point. Pretending to be truly fascinated by whatever you have been commenting back and forth about publicly, creates an opening to DM them with more private thoughts on the subject. Congratulations! You are alone with them. No, you can’t send nudes yet . . . unless they have confided the are lonely, drunk, and horny—even then, you should encourage them to go first. Most of the time, you will have to cultivate the relationship further before the sexting begins, but at least you can talk dirty a little. Remember, Mark Zuckerberg can watch the show, so you might want show some restraint.
Tip 8: Just the tip.
In this age of immediate gratification, there seems to be some added urgency placed on online sexual activity. It’s as though these participants are afraid their WiFi signal will be lost just as they are about to climax. Do they think they will never have another chance like this again, so they just get right down to business? Perhaps they are hiding in the washroom trying for a quickie behind the back of their significant other. Who really knows? You wouldn’t believe how many times I was flirting harmlessly—or so I thought—only to be gifted a spread eagle pussy pic with the classic two-finger labial parting stretch, when I was really just angling for a nipple pic. I’m not complaining, but a little bit of A to B to C makes it better. While I have only a dozen or so such experiences notched into my laptop, I feel it is safe to say: The younger the woman is, the quicker she will be whipping out the pussy. If I were to use a baseball analogy, they are getting a hit and running straight to third base.
Tip 9: Non-sexual DM’s?
I suppose a case can be made for such utilization of Messenger. I have some platonic online friends I chat with now and then, as well as a few business clients. The one thing I can tell everyone is: If you run a business of any kind, NO ONE wants to be pitched in Messenger. I’ve even been bitched at for sending people event invitations through Messenger. Apparently, the protocol is you must have chatted a little before any business can be discussed which goes back to what was said earlier about the cultivation of a relationship.
Tip 10: Wrapping it up.
There are a few redeeming aspects to online hookups:
You don’t have to wrap it up. Apparently, computer viruses are not considered STD’s.
You can have a wide variety of casual meaningless sexual encounters, but it’s best not to mention you do while it’s happening, if ever.
For you cheaters out there, this is the safest, easiest, and most forgivable way of trying to satisfy the emptiness inside you.
As I inch ever closer to parting company with social media, with the exception of blogging, I try to find some highlights from the four plus years invested to take away with me. Aside from getting to know a handful of truly good people, only a couple of moments stand out. Years ago, I triggered a viral post with my comment which reached over 22,000 people. A short time later, I was one of a very few people Taylor Swift followed on twister. I thought it was kinda cool, and I used it to poke fun at, my then, semi-significant other who was, and likely still is, quite literally insane when jealous. Taylor, who I now laughingly refer to as “the bitch”, dumped me shortly after I tagged her in a tweet. She probably followed me by accident or expected me to behave like a guru with a PHD in psychology. I probably should have dick-pic’d her when I had the chance. The thought never occurred to me because enough famous female performers have already seen it—live, up close, and in a very personal way. Perhaps this is why I struggle to understand the males who engage in this behaviour and their reasoning behind perpetuating this phenomena.
Being “social” implies people are: approving, welcoming, approachable, jovial, and cordial.
I just do not see how this applies to social media sites.
How to eliminate everything that sucks about facebook.
Choose your “friends” wisely.
If you think someone on facebook must be popular and interesting because they have 5000 friends, think again. Most likely they or their “people” are just too lazy to clean out the dead accounts on their friends list. Lazy might be an overly harsh choice of an adjective as I found out when I took on the monumental task of visiting more than 90% of my 3000 “friends” profiles to see what they were about. It took hours per day for weeks but what I found out and the actions I took would make flakebook entertaining for the first time in my four year battle with it. In all likelihood, these mostly writer types I accuse of being layabouts above, are smart enough not to care too much about social media and only show up for a short time each day to feed the insatiable beast.
Why make the effort to clean it out?
A few months back I was oh so close to deleting my fakebook account completely, but I stopped just short of doing this in favor of re-purposing MY site into an “entertainment channel” for myself and the lucky few “friends” who survived what I now refer to as:
The Cleansing or Friend Pocalypse 2019.
Why did I put MY in upper case letters? The answer is simple really; many of us forget that our facecook account is ours to do with as we please. Authors often feel an obligation to accept friend requests from just about anyone who sends one in the naive hope these people will become readers of our books. Worst of all, you probably think you will hurt someone’s feelings by unfriending them, when in truth, they probably don’t care and may never know.
I dumped just over 2650 “friends” in about three weeks and here is the data I collected:
At least 50% of those were abandoned accounts.
Approximately 50% of the abandoned accounts have been high-jacked.
Sadly, you will find out some people you once engaged in conversation with have passed away.
5% were deactivated accounts.
Not one person objected via DM to their termination.
Your followers are not related to your friends list.
Post engagement went up.
My news-feed is now full of posts which actually interest me.
Rant, whine, whinge, complain. . .
Authors in particular love to complain about their posts not being seen or interacted with, and how facelook limits the number of our friends who can see our posts; yet they never consider how this corporate giant is, or should be, motivated to send our posts to our dead “friends” accounts in order to save big on server usage. If there is no interaction on a post, server costs go down. The 7% claimed maximum post reach is quickly cut in half most of the time by your dead accounts, and it is conceivable that some days our posts get shared into the news feeds of nothing but these dead accounts. It’s way easier to blame facenook (I love to every chance I get.) than it is to clean out all the dead accounts YOU FRIENDED. Yes, your “friends” list is your responsibility; ergo, your post reach is a reflection of how well you manage your facetook account.
Because I no longer care about the publishing dream we are sold, I have turned “unfriending” into an art form.
Here is my criteria:
Mutual friends with my ex? GONE!
Mostly political posts? GONE!
Mostly religious posts? GONE!
Mostly kids and pets? GONE!
Mostly book promotion? GONE!
Unanswered birthday messages? GONE!
Infrequent posting? GONE!
Over the top patriotism? GONE!
Allowing people to post ads on their wall? GONE!
A whiff of racism? GONE!
Over the top sexism? GONE!
Posting in languages other than English? GONE!
Posting violence? GONE!
Posting animal cruelty even if you are an animal lover. GONE!
Unceasing negativity? GONE!
A lack of engagement: Likes, Comments, and Shares? GONE!
I wasn’t as merciless as the list above might make it seem, although I did relish terminating vocal Trumpeter supporters and old rich white guys whose view of the world is just too f-cked to bear. I must also confess how much I enjoyed unfriending real best-selling authors who I envied for catching a break but who turned out to be boring as shit. In fact, I visited over 90% of the profiles I dumped looking for reasons to keep them. If you made me laugh, made me think, posted something meaningful, or showed yourself to be a caring person with some depth, then you probably made the cut.
Where did all these fake or abandoned accounts come from?
In most cases, the author contracted a P.A. or book marketing services company to create and manage their profile and possibly pages, but when the term of the contract was up, these authors found out they did not own the account. From that point forward, the promoters continue to post there from other accounts they create, leaving you to scroll back months or years before you find a post from the author whose page it was. This wreaks of a scam by companies claiming they will get your book in front of hundreds or thousands of readers, when in fact most of us unfollow these accounts as soon as the first ad for sunglasses appears. If you are a budding author, create and manage your own accounts and consider what you may leave behind. Do not allow other people to post to your wall; let them tag you instead.
There are different levels of cleaning.
A Level 1 Cleaning is just scrolling your friends list and deleting the deactivated accounts. This hour or so will make room for new friends.
A Level 2 Cleaning is the dumping of all the people you unfollowed. Why keep them if you don’t like their posts? This will take a few hours.
A Level 3 Cleaning means going to profiles to see if they are real and active accounts managed by the author. For most of you, this will happen over time as this can represent days of work if you have thousands of friends. Keep notes on where you left off, and keep at it because these accounts are hurting your post reach.
Level 4 is a total reboot. I downsized to create a small but interesting group who entertain me. In the process, I scrapped three pages as well, due primarily to abysmal engagement, but also to eradicate all evidence of my former significant other. I visit these remaining friends profiles when the mood strikes and I’m usually pleasantly surprised with their posts. It’s like having 350 pen pals.
I will leave you with some facebooking 101 tips.
Be really careful of the groups you join.
Just sit back and watch what goes on in the group before actively participating. If you see gossip and drama, RUN AWAY!!!
Only some of these are author specific:
“Friend” readers—NOT AUTHORS OR WRITERS (at least not too many)—people who review, blog, promote, and talk books. i.e. members of book clubs.
Activity (posting) and engagement (commenting) is key for both you and anyone you “friend”; otherwise you will never see anyone interesting to check out as a possible new quality “friend”.
“Friend” ONLY people who seem real, who fill out the About Section of their profile, and ideally who show pics of themselves, friends, and family etc. Of course authors writing under a pen name may need an exemption from this rule, but you can get a sense of their legitimacy by the size of their following, their number of mutual friends, and how long they have been around.
NEVER TRUST ANYONE OR ANYTHING YOU SEE on f-ckbook, or anywhere else online for that matter. This is a world of pretenders who, except for a rare few, do not know the first thing about being truthful. Lies and deception rule their pathologies.
UPLOAD content daily to your Author Page. i.e. a good morning meme, and share it to your profile’s wall. This will increase your page reach.
Update your Status daily on your profile, ideally with something amusing or interesting which can be shared publicly. Status updates are seen more than posts you share to your wall.
INVITE people to Like your Author Page. Before long you will have a following who will read the tweets and blogs you send to your page. I made the mistake of creating followers of my public posts from my profile’s wall instead of creating an Author Page right from the start.
A 1755 English/Irish proverb which suits my purposes here.
I have a friend; a really cool friend; an honorable friend; a supportive friend; an aware friend; an empathic friend; a scary smart friend who writes on a level so impressive I asked for her hand in marriage after reading only a thousand or so of her words. It was in jest, I think, and years ago now, but as I recall, she didn’t exactly say no. . .
Since that time, she has purchased, read, and favorably reviewed my book; an act which showed her to be good to her word; a person of substance; a person of character rising out of a sea of pretenders who made similar promises without delivering the goods. Such is life as an author. You become accustomed to it while paying close attention to the solid people you meet in your journey.
Today she made some noise about my book on twitter so I thought a little surprise reciprocity might be in order.
Her name is Shelby Kent-Stewart
a.k.a. The Sultaness of Snark
(I just made that up.)
and I’m proud to call her my friend.
So when a friend you admire, or perhaps adore—I’m still working that out—who you are slightly intimidated by as a writer asks you to write with her, you get butterflies in your stomach reminiscent of your first school dance. Your palms get clammy, your mouth goes dry, your respiration becomes quick and shallow, and you struggle with words that seem to want to form sentences written by a chimp.
I gathered myself as we discussed the possibilities and we settled on a starting point. A simple blog post from two points of view to see if our styles, philosophies, attitudes, and perspectives could somehow mesh into something worth reading without destroying our friendship.
We did it.
In my heavily biased opinion, our first collaboration is Blog of the Year material, if that’s a thing, and we hope you enjoy reading it this weekend as much as we enjoyed producing it for you.
Conservatively, I estimate I “invested” 1400 hours of my life into Facebook over the past four years which is 500 hours more than it took to produce my book. Let that sink in a moment. I have dwelled on this for some time now. It is because of this significant amount of time that I did not just delete my Facebook account when the final straw arrived. I was close though. For better or worse, there is a legacy we leave behind on Facebook for our “friends”, if not the general public. However, if you posted as I did in a willy-nilly devil-may-care sort of way, you will spend days trying to clean it all up in order to leave a “best of” collection of posts worth scrolling before saying your final farewell. Be prepared for Facebook to “limit” your profile and page(s), a.k.a. putting you in Facebook jail, when you attempt such radical changes.
1) Some people are not who they claim to be.
I am not talking about authors writing under pen names － which is absolutely necessary to avoid harassment － I am talking about people with multiple online personas. Don’t make the mistake of PROJECTING your level of integrity or values, a.k.a. honesty, discretion, and honour onto people you meet. It will bite you every time.
You can protect yourself by using a free deep web search at: pipl.com.
If aliases appear, search each one. If you know multiple locations where they have lived, search each city by each alias. It could take a while to compile all the data, and you should prepare yourself as the results can be nothing less than staggering. Look for, and even search, relatives, known associates, and phone numbers to confirm the site has not made an error. There are pay sites starting from $2.00 that generate a full report including criminal activities. You might want to consider one of these if you are in deep with someone you met online. May your god be kind with what you find.
2) Don’t be naïve.
If you look up naïve in the dictionary, I’m sure you will see my picture there. I viewed joining the author communities on social media as an opportunity to connect with bright, engaging, open-minded seekers of wisdom . . . kindred spirits who would share thoughts as pen pals would, only using modern technology. Overall, nothing could be farther from the truth. Yes, you will encounter a few worthwhile decent types, but in a game where we count followers in the thousands, they represent a minuscule percentage.
3) “Haste makes waste.”
I remember being excited about making “friends” on Facebook when I first started out. So excited in fact, I would send friend requests to anyone who had the words author or writer on their profile. Back then, the prevailing theory suggested the key to success was a numbers game; the one with the biggest following would get a publishing deal. People were actually buying followers 10,000 at a time. I didn’t buy into this. I viewed social media as a popularity contest which does not translate into book sales ─ the equivalent to putting flyers in your neighbor’s mailboxes. I have yet to see data which is convincing enough to see it any other way. If I knew better, I would have cultivated relationships with influencers, readers of my genre, publishers, publicists, agents, reviewers, and bloggers ─ all the people I did not have as “friends” but who might have made a difference to the success achieved by my book. Had I known then what I know now, my friends list would look very different than it does today.
4) Cocaine would have been a better choice.
If you are going to choose an addiction, social media is the worst possible choice. THERE IS NO HIGH, and the more time you spend on social media the less happy you become. Anyone who has read my book, knows I am anti-escapist regardless of whether the high is produced naturally or artificially. Regular cocaine users know the drug has a diminishing return. The high is never as good as the first time they tried it unless they increase the quantity used; and the more they use, the more frequent their cravings become until it affects their lives. Don’t get me wrong, I’m no hypocrite. I let my demons out for an occasional stroll, but I pick my poisons carefully to ensure that none take charge of my life. Social media hooks us on being connected and never being alone. It is dangerous because humans must be alone in order to think, learn, and grow. Social media stagnates the mind and, Facebook at least, seems bent on depressing the populace. Endless distractions thwart creativity and productivity. If you: feel obligated to post on social media; look in regularly for comments on posts; have never turned off Messenger or notifications or your device, then you should pick different poisons for a while until you get a handle on the monkey on your back.
5) I kept my promise.
I used my Facebook profile page as a playground where I could share multiple aspects of my personality. This allowed me a place to vent . . . and vent I did; or more correctly, am continuing to do here in what will become my last post to Facebook. Early on I promised the real me would be on display at all times to my “friends”. The people on my friends list did not get an artificial construct or watered down perfect illusion of who I am. Nope, they got the full Monte, or at least as much Monte as Facebook would allow. My inner bad boy posted what little nudity Facebook community standards would tolerate for two reasons: Firstly, I am a rebel who sees freedoms dying faster than the planet is losing species; and secondly, nothing in the world is more beautiful to me than the female form. I shared my sense of humour as well, even when I knew it might be crossing someone’s line every now and then. I also shared my philosophies, and those from others which resonated within me, in what I now see as a futile effort to awaken the sleeping oblivious sheeple. The proof is in the likes. There were next to none. Recently, I wanted to find out if I was out of Facebook jail so I posted: ‘Somebody, anybody, tell me if you can see me.’ This post got more attention than a year’s worth of meaningful posts, and at the same time, it made a sad statement on the superficiality of the average Facebook user.
6) “Don’t put all your eggs in one basket.”
As an author, I should have divided my time equally between Goodreads, twitter, and Facebook because Goodreads has proven itself to put your books in front of readers, and unlike Facebook, you can reach out to everyone and anyone on twitter. Time is the one thing you can never get more of and it does not allow do-overs. Spend yours wisely.
7) Nazi hamsters! WTF?
Fuckerberg, and the Nazis in the shadows behind him, are using facebook for data collection on each and every one of us, as are most of the major corporations in Silicon Valley. The difference is Facebook knows far more about us than Google, and possibly even the makers of our devices and the companies that supply operating systems as long as they do not breach their published privacy policies which most have already been caught doing. Facebook considers EVERYTHING you share to be their property. This includes Messenger. Yup, your selfies and home-made porn videos are all sitting in a data farm somewhere and you can never truly delete them. They lured us away from My Space with the promise of something better. A promise which was never kept right from the beginning. Their endless adjustments to the algorithm, have severely limited our outreach to readers while they stayed busy categorizing and compartmentalizing us into something reminiscent of a box filled with hamsters where everyone is climbing all over each other. Good luck. I’m out.
8) Let’s see Facebook for what it is: a societal manipulation site.
That doesn’t have the same innocuous ring to it as social media site, does it. In my time on Facebook, I have been appalled by posts in my News Feed ranging from animal cruelty to the shooting of an unarmed man by police, with a far too great number of others in between. Were they fake news as with the Trumpeter’s election campaigners who mysteriously showed up only to disappear shortly after the election? We can never know. What is clear however, is we are affected, influenced, and manipulated by what we see and hear in all forms of media. Worst of all, we become desensitized to atrocious human behavior and I believe this is NO ACCIDENT; but where they are intentionally herding the minds of the sheeple. When three billion users worldwide have been programmed to no longer give a shit about life, the world can easily fall into anarchy. On that day, the frightened sheeple will willingly turn over the last of their freedoms for safety. The single biggest difference between other forms of media and Facebook is there are no restrictions placed on what Facebook is allowed to broadcast. Facebook can do what they want with the get-out-of-jail-free-card of being a social media platform not responsible for the content created by users. There is no Editor In Chief to hold accountable for what is thrust before our eyes. Facebook’s new take on morality is not for me. It shouldn’t be for you either.
9) Some people make it bearable.
If I look at my years on Facebook as I would my life, there are some parallels. I have a few regrets but there was also a great deal of laughter. There were a handful of people who made the time spent on Facebook almost seem worthwhile. I hope they keep in touch. There were also some standouts who stepped up when it really mattered, and they have my deepest gratitude.
10) Facebook is what you make of it.
If you are just an individual who wants to keep tabs on people you already know in the real world, or if you want to find people you have lost touch with, then have at it while being VERY cautious of what you post or message to people. Keep your circle small and be wary of people you have not met in person when they send you a friend request. If you have the misfortune of being a writer who is following conventional wisdom, a.k.a. forced kicking and screaming into the social media spotlight as I was, then things will be tougher. Absorb and retain the previous 1800 words and I will leave you with the immortal words of my favorite Zen master: ‘Mind what you have learned; save you it can.’ – Yoda.