Radical Christian Extremists Are Active in My Neighborhood—A Christmas Story.

I just witnessed an act of Christian terrorism on my street.

While many of us were erecting ladders to put up Christmas lights, others had even more politically incorrect intentions.

A woman with her three girls from a few doors down, just skulked passed my house carrying a large standup carboard cutout of Jesus which they covertly placed in front of another neighbor’s house, a few doors up the street from where I live. I am guessing this mom is an artist, and the girls all participated in this craft project. I do not know either of these neighbors, but I grinned as the perpetrators ran by in a full retreat. A short while later, the terrorist leader mom walked by again to take a picture of their evil-doings; presumably to be used in a propaganda victory speech which would undoubtedly be posted on their radical facebook page tagging the victims. As she returned from her photo recon bomb damage assessment mission, she commented to me, rather matter of factly, “He hates religion.”, to which I replied, “Oh my.”, still wearing my amused grin but laughing hysterically on the inside as this woman had no idea who she was talking to. To me, this Sunday was quickly becoming more entertaining than any of the ones spent in the hundreds of Houses of Worship I have visited in my travels. It would not take long before a woman, who I presume is the wife of the aforementioned “He”, would walk by looking a little embarrassed as she carryied the big Jesus back to the terrorist’s encampment. I suspect this was just a good-natured prank among neighbors as big Jesus was leaned carefully against a tree in the yard of the terrorist’s command and control bunker, and no hostile words were uttered or shots fired as she departed.

This is how battles of religious ideologies should be waged.

We must now look at the victim of this atrocity who was targeted by these extremists because “He” believes differently. “He”, who apparently “hates religion”, could be an atheist, and if this is the case, we should be respectful of his choice of belief system. But what if “He” is not an atheist? What if “He” is like me? What if “He” has come to despise most religions as I have, because they have corrupted the messages of God and their various prophets in order to amass wealth and power—often promoting division, hate, the subjugation of women, and even violence. Am I next? How long before I can expect big Jesus in my garden? I  think it’s time to pick a religion just to be on the safe side.

So. let’s see what comes up when I google: What religion should I follow? Oh look, Belief-O-Match; they should be able to tell me. After taking their quiz, they decided I am a Seventh-day Adventist? I don’t know this one. Let’s find out what they are all about.


Oh, I don’t think so.

Not even close. So much for Belief-O-Magic.

Back to the drawing board. I will eliminate all religions with significant wealth that don’t spend most of it to feed starving children. Let’s see what google has to say.


Well that really shortens the list of possibilities.

Let’s try googling the most charitable religions. It is interesting that this search netted little of substance; just a few articles about do-gooders, putting Muslims, Agnostics, and Buddhists well in the lead. You would think that some of the other major religions would step up and single-handedly save a famished nation just for the bragging rights, but none do or have.

Although I could probably squeeze my beliefs into the Agnostic box, as a historian, I feel as though I should be able to find something—and I did—but unfortunately it is in decline with just 190,000 followers left. Maybe it is not about the popularity.

Zoroastrianism worships a single deity: Ahura, The Lord Creator, and The Supremely Wise. This religion predates most all of the best known prophets with its roots going back to 2000 BCE. (I like that.) It has no major theological divisions. (I like that.) In Zoroastrianism, the purpose in life is to: “Be among those who renew the world; to make the world progress towards perfection”. (I like that.)

Its basic maxims include:

  • “Humata, Hukhta, Huvarshta,” which means: Good Thoughts, Good Words, Good Deeds. (I like it.)
  • “There is only one path and that is the path of Truth.” (I like it.)
  • “Do the right thing because it is the right thing to do, and then all beneficial rewards will come to you also.” (I like it.)

I am now a religious man, safe from big Jesus.

I am a Zoroastrianist . . . I think.

I have much reading to do, and perhaps I should check my terminologies while I am at it, before telling everyone. Once I have confirmed that Zoroastrianist is actually a word, I’m going to go tell the neighbor up the street—maybe “He” is one too, and just doesn’t know it yet.



This is it for a while.

To everyone, regardless of your philosophies, faiths, beliefs, and indoctrinations, I hope you all enjoy a safe and happy Holiday Season.

Humata, Hukhta, Huvarshta.

I like it.



Your Beliefs Create Your Reality. Part 8

Are “solid” people disappearing?

I know that if I choose to BELIEVE this, the universe will conspire to make this my REALITY so I fight this negative thought despite the overwhelming mounting evidence which seems to surround me. If I were to make this a personal belief, it could forever change me into someone I do not like. I could become bitter, resentful, and wary of the intentions of the people I meet. Truth be known, I am wary. I accept this about myself and simply view it as a defense mechanism―a result of living a long life among other humans.

What is a “solid” person?

Everyone will have a slightly different answer depending on their life experiences and their personal code of conduct which reflects how well developed their super-ego is. Freud first used this term almost one hundred years ago to describe the part of us that is supposed to moderate the wants of our id and ego. Some call it a moral center or compass, but it is also made up of the ethics and scruples taught to us which are also key components to a conscience. When we assess whether or not a person is “solid”, we are JUDGING them based on our own set of values.

People usually want to surround themselves with people possessing similar values but we cannot expect others in our social circles to live up to the standards we set for ourselves or else we set ourselves up for disappointment―a mistake I keep making.

I set very high achievable standards for myself, even though those standards often require a significant effort on my part in order to clear the bar. I have always wanted to be a good person―a “solid” person. When I was young and naive, just a couple of years ago, I actually thought most people wanted the same for themselves. However, life has a way of showing you just how wrong you can be.

Traits of “solid” people:

  1. They are honorable. Their word is their bond. It means everything to them.
  2. They care. They will drop everything to help a friend, loved one or even strangers.
  3. They give. They are grateful to be in a position to help.
  4. They remember everyone who ever helped them.
  5. They have your back. They know your worth. They stand up for you when gossips attempt to assassinate your character when you are not around.

I am fortunate to have a few such people in my life. Sadly, the number has dwindled over the years as the true nature of some fair weather types was finally revealed to me. If we are to use the above list to JUDGE others, we absolutely cannot fail someone for not achieving a perfect score. There are caring, giving, appreciative people who just cannot keep commitments they make, usually because they lack the organizational skills to keep track of their lives. While these good people may not live up to our Utopian expectations, they are nonetheless well meaning. They will frustrate us when they fail to come through on time, but the point is . . .  they do come through eventually.

Some say: “The road to hell is paved with good intentions.”

If we must KEEP SCORE in order to gauge the quality of these relationships, I believe we should measure intentions vs. deeds expressed as a ratio. You can very quickly separate the talkers from the walkers in this way.

If you are over forty and have to deal with millennials or younger people on a regular basis, you will be frustrated by what appears to be a total lack of honor―where their word means nothing. Give them time. Eventually they will see the importance of being honorable. Until then, keep an eye on their intentions vs. deeds ratio before you say they are not solid.



Your Beliefs Create Your Reality. Part 7


I can’t believe I am saying this but…

I, E. A. Barker, do publicly acknowledge the following:

I agree with Donald Trump!

We need to take down the Internet.

I doubt he knew why this is a good idea, as he blathered away about anything which could get him in the news while he was campaigning for office, but he did say it.

Here are my reasons:

  1. We are seeing control of money via the Internet. A cashless future means you must be a good drone or else access to your money will be taken away with just a couple of keystrokes. Once the world becomes completely dependent on the Internet for banking and trading, anarchy can be created anywhere, at any time, by revoking access to it. This is how the Internet becomes a weapon.
  2. We are seeing control of information and the spread of disinformation that the average Internet user is ill-equipped to recognize. Global warming IS a clear and present danger to our civilization. Literally thousands in the scientific community have confirmed this, but their voices are being suppressed. To solve the problem, the West would have to move away from fossil fuel burning and its love of beef. This would threaten the PROFITS of oil companies, beef producers, and the automakers. In order to maintain the status quo, a seed of doubt had to be planted to keep the general public spinning. An agency found a couple of researchers who could either be bought or who had something to hide, and these patsies suddenly had a communications leak which stated they had been fudging global warming data. How convenient! Doubt was quickly spread over the Internet and the unpopular subject has gone away . . . but the countdown continues.
  3. We are seeing control of people. Aside from security agencies and hackers being able to watch you through your smart TV, social media is a spawning bed for anti-social behavior. People have distance and/or anonymity which allows them to spew anything that enters their puny brains without fear of ramifications. The on-line world is a safe harbor for gossips, sociopaths, and worse. Research has shown that following social media actually makes people less happy, but users become addicted. They are like kids who are told they have to go to bed. They think they might miss something juicy so they keep coming back. The Internet is creating a mass of socially retarded, anxious, and even depressed humans who cannot function in the real world. This works for The Givers of the Internet who do not want socially engaged upbeat people who might press for change.

What will it be like for children in the near future?

Technology is out-pacing our growth as a species in more ways than mere possession of atomic weapons.

The most powerful weapons control minds.

The incredibly dorky first generation users of Google Glass were quick to embrace the idea of being “plugged in” all day. This was man’s first step toward becoming a cyborg race. Sounds far-fetched, you say? Follow this News.com.AU link.

Education is embracing technology as a teaching tool which is being PROMOTED as a way to engage kids better. Funny, I thought a quality curriculum, well trained, well paid, and carefully selected teachers could engage kids, but I’m just some nut on the Internet.

Here is the writing on the wall:

  1. There is no PROFIT in producing better educators.
  2. A better curriculum would only produce youth with a heightened awareness, and they would be troublesome to the-powers-that-be―demanding change to the status quo.
  3.  Cutbacks in educational funding have intentionally created a perceived NEED for this technology, and I absolutely GUARANTY funding for Ed Tech will magically appear where there was none for teachers.
  4. MANDATORY “educational”chip implantation will happen or the child will be denied access to public education.

In a generation or so, children will have grown up being “plugged in” 24/7. They will be completely Internet addicted and completely helpless without it. They will learn more and faster but what we need to be asking ourselves is:

Who is supplying the curriculum?

The answer is: The Givers of the Internet.

Libraries are embracing technology for budgetary reasons as well. Paper books are expensive and there is only so much shelf space. Database access and e-books are cheaper and take up far less space. In theory, a tiny library in a small town could offer access to the entire library of congress, BUT this will not be the case  for two reasons:

  1. All those good books are not available in e-book form.
  2. The-powers-that-be will never let those books be part of a database which is intended to control information—not distribute it.

When education is fed directly into a human mind via artificial means, thought control is complete. The information that mind receives is completely in the control of another.

There will be no need to burn classic books, they will just not make it into the central database.

If you BELIEVE governments are working on behalf of the electorate, then it is time you woke up to THIS REALITY.

Your Beliefs Create Your Reality: Part 2


Do you ever stop to ponder:

  • why human beings have never put a stop to waging war with one another even after 5000 years?
  • why criminals have always existed?
  • why sexism and racism never go away?

Generation after generation continue to fail to resolve these most basic human issues.

What a parent believes is passed along to their child.

Before a lynch mob of pissed off parental units forms, I will give you an out. You do the best you can with what your society and your influences gave you. Your parents, your role models, and your teachers only prepared you to work within the confines of your society. None of them ever suggested you could do or be more than you are, because they themselves were a product of the same dangerous idea which has kept human growth in check for +/- 166 generations. The idea that change is not worth the effort because it will not last is a primary component of the defeatist mentality which the vast majority of humans share.

This might be by design.

Parents create a Mini Me—a little person who ends up possessing all the same attitudes, behavioral patterns, fears, anxieties, hopes, and dreams as the people who raised them. A parent who believes changing the world is impossible, creates a child who will not make an effort in that direction. A parent who never took the road less traveled will not endorse that road for their child, and unless the child has a rebellious streak in them, the child will not explore beyond what they have been CONDITIONED to be curious about. A parent with an incomplete education will not fully understand the value of a well rounded education so they will not teach their child the value of learning to learn. A religiously indoctrinated parent will allow their children to be indoctrinated to teach them morality, but this just teaches the child to put all hope for mankind in the hands of some deity rather than striving to make a difference in the world themselves.

We endlessly condition children to be just as their fathers and past generations always have been. They follow our example.

Conspiracy theorists will tell you it is all a part of a plan created by the elites to give the average human just enough to keep us from participating in their overthrow. If they were smart enough to continually execute this plan for so many generations, they would also be smart enough to know that the house of cards they have built is about to collapse within the next two generations.

  • Criminals beget criminals.
  • Drug users beget drug users.
  • Welfare families beget welfare families.
  • Laborers beget laborers.
  • Warriors beget warriors.
  • Public servants beget public servants.
  • Academics beget academics.
  • Soulless CEO’s beget soulless CEO’s.

If you as a parent can remain open to ideas other than those you were CONDITIONED to BELIEVE, you have a chance to break the cycle. Show your child only the best parts of you and they will become more than you.

It could be said that by changing your BELIEFS you can change your child’s REALITY.

A Holiday Message. . .

Times are tough.

There is a great deal of uncertainty at the very least, if not fear or outright paranoia in our world at the moment.

Please try to reign in these thoughts–especially over the holidays.

If you are able to read this on-line, it most likely means you can afford devices and services which connect you to this on-line world. This also implies that your immediate security needs of shelter, food, and clothing have also been met. Be grateful for what you have as there are a great many others who are not as fortunate and who will not be able to read this.

The holidays are a time for giving–our way of expressing love, caring and thanks to people we know.


Even strangers tend to treat us a little better at this time of year. They might smile as they hold a door for us when we have both of our hands full of shopping bags. Our preoccupation with finishing the damnable shopping, so that we can jump back into the hustle and bustle of the season, might make us overlook this tiny kind gesture. Seize the moment to look them in the eye and say thank you and wish them a happy holiday. It might be the only present they receive this year.

The holiday season puts increased demands on our time because of all the commitments we make to family and friends. This causes us to be stressed and possibly irritable. We need to remember that we are fortunate to have those friends and family members with us, as many others may not.

Some people will not be able to travel to see their friends and family this year. They may feel very alone. They can change that by volunteering their time to a cause they believe in. Many worthwhile causes do not close during the holidays and spending time with the other volunteers will almost certainly turn into new friendships.

We pick up the holiday spirit by being compassionate. Give some canned goods to the food bank, give some blankets to a shelter or contribute to your local toy drive. The smallest things make a difference in this world. We often forget this. We do not have to solve global warming to improve the planet; the kid who receives your toy this year might be destined to do that–if they are not emotionally scarred by Santa missing their home. This is how we are all connected.

Goodness spreads like a virus through all walks of life, across all religions, and it does not see the color of someones skin or their gender. By spreading that which we know to be good, we spread hope. The hope we create can alter the path of another.

This almost certainly will be my last blog post for a while.

I wish to extend my gratitude to all of you who follow me on social media. To you, and everyone you care about, I wish you a safe and happy holiday season.

E. A.


Ms. Creant: The Wrong Doers!

Life With Women: The Long-Awaited Instruction Manual

This book was created for everyone, from young adults to seniors. It was written from a male’s point of view, speaking to men who are endlessly struggling to understand the opposite sex. For women, this is a fascinating journey inside the male psyche. The book gives a young reader a glimpse of the future, with a recommended timeline for key life events. Mature readers, who have already experienced much of what is discussed in the book, should come away with a new-found understanding, and perhaps even closure. Ms. Creant is a controversial, entertaining, yet informative look at everything that influences human behaviour including: relationships, life, health, biology, philosophy, sociology, theology, politics, genetics—even physics. E. A. Barker shares twenty-four “inappropriate” stories of life with women. The author based these stories of women behaving badly on his real life experiences, spanning four decades of his search for an ideal partner. The lessons taken away from the book will serve to help readers make better choices, become more aware, grow, and change—at any stage of life.


978-1-77302-134-8 (8×10 Large Print Hardcover)

978-1-77302-132-4 (8×10 Large Print Paperback)

978-1-77302-133-1 (eBook)

Amazon US ➜ http://tinyurl.com/hpdbjtp
Amazon CA ➜ http://tinyurl.com/jxa7zab
Amazon AU ➜ http://tinyurl.com/zhufwl6
Amazon UK ➜ http://tinyurl.com/jnrp9dn
Smashwords ➜ http://tinyurl.com/grxg5sv
B&N ➜ http://tinyurl.com/j9murlr
Kobo ➜ http://tinyurl.com/je2ytyp
itunes ➜ http://tinyurl.com/h47zplv
Indigo ➜ http://tinyurl.com/jye4q5m




Sinister plot by the world’s elite or just more stupid human tricks?

I think I might have been put here to sort stupid humans out before they destroy themselves. I never have all the answers, but it does seem like I have many more than the average person surfing the Internet.

I will preface this by saying that my entire belief system was shaken by the recent US election. My mind has been reeling ever since. I am now questioning everything and reexamining all the things I once thought to be TRUE. I had believed that no FREE DEMOCRATIC country would ever vote in a known reprobate, let alone make him the leader of the FREE world. Boy was I WRONG! I had dismissed the need for reiterating the example of Germany in 1932 believing it to be a lesson learned and remembered, but I obviously got that WRONG as well.

To disconnect from my personal concerns, I spent the entire weekend immersed in pseudo-documentaries looking for facts amongst all the conjecture contained in the popular conspiracy theories floating around these days. Some I knew to be TRUE. Some I had long suspected to be TRUE, but most I viewed as implausible for a variety of scientific reasons. However, because I have been SO WRONG lately, I felt it necessary to review all the beliefs I had once clung to.

Section 1: The top 10 things I know to be TRUE:

1) Money makes the world go round.

2) Money is power and power corrupts without exception.

3) Wars always turn large profits for a small group of people.

4) For at least 5000 years religion has been a big money maker.

5) It was religion that switched human civilization from matriarchal to patriarchal more than 5000 years ago.

6) Coincidentally sexism is the same age.

7) Humans incapable of rational thought will embrace the irrational.

8) Fearful humans will throw the rest of mankind under a bus to save themselves.

9) The wealthiest people are also the most fearful.

10) I like dogs better than humans. Dogs understand the different meanings of humanity better than humans do.


Section 2: The top 10 things I have long suspected to be TRUE:

1) Freedom may have always been an illusion.

2) A democratic system which is incapable of legislation and change benefiting its populace is totalitarian, and elections become nothing more than a show.

3) Only 33% of humanity is worth saving and the people who will decide are not in that group.

4) Putting economics ahead of ecology and society; the genetic manipulation and waste of food; water treatments; inoculations; burning fossil fuels; wide spread drug use and allowing our governments to spend us into servitude to the world banks and their New World Order is ALL our own doing. You lived too well for far too long. Don’t whine about it because some smart immoral pricks are making a buck from your stupidity. Parties don’t last forever.

5) The grant system and field of study specialization has rendered scientific research ineffectual and the compartmentalization makes it controllable.

6) Advanced human civilizations have been coming and going every 12,000 years or so and perhaps this has been going on for 120,000 years.

7) Mother Earth flushes her toilet periodically as the need arises.

8) Fearful humans feel the need to look for external causes for their problems rather than looking at how they themselves have contributed to or created those problems.

9) Obliviousness is easier—at least until the end comes.

10) We need a female only think tank to combat the madness.


Section 3: The top 10 things which are not quite as implausible as they once seemed, but you will still have to PROVE IT even though I have been WRONG quite a bit lately:

1) The Flat Earth group created the biggest face-palm of my entire life—next to the American election that is. I really thought humans were better than this—exhibiting such a preponderance of infinite denial. There I go being WRONG again. I want this bunch to get back to me when they have done any of the following experiments: Sail up to any edge of the Earth, lean against the dome and take a selfie or play catch by bouncing a ball off of it. That would be fun. Next, if the world is not round, try to fire a laser from one continent to another near sea level and see how that goes for you. Now, about your GPS issue, there are 31 moving satellites at an altitude of 12,550 miles which manage 95% coverage of the planet most of the time. That is one tall dome you are proposing by the way, and how do the satellites move without crashing into it? They cannot stop or back up. At 12 billion dollars each you might be more understanding of minor lapses in low traffic zones especially when new satellites have to be launched every day to replace the ones destroyed by hitting the dome. This would help to explain black budgets though. Now some astrophysics 101 for the group: Why are we not ripped apart by the speeds we are said to be travelling at? Why can you not feel the Earth spinning? You were born at a galactic speed of 1.34 million miles per hour in a  solar system traveling at 514,000 miles per hour within the Milky Way on a ball traveling at 66,600 miles per hour around the sun in the vacuum of space while spinning you and everything on it at 1040 miles per hour. This is your natural state. If we ever hit something, I guaranty you will feel it. When you jump straight up, why doesn’t the Earth spin away under you? It does an infinitesimal amount, but due to the huge size of the planet and the fact that you are still moving at 1040 miles per hour along with the Earth while being held by her gravitational pull, you land in the same spot when gravity pulls you back down. Gravity is also the reason you do not fly off the spinning ball. Gravity is not fully understood by our present level of understanding—or so physicists claim publicly. Finally, yes there is a massive resort in Antarctica where the extremely rich will live with aliens after they kill us all. They deserve the skin cancer and minus 80 degree temperatures for all their evil deeds.

2) UFO’s are real. They are unidentified flying objects as advertised. This does NOT make them extraterrestrial nor extra-dimensional—just unknown to most outside of the military industrial complex.

3) Aliens! Where to start? This is the embodiment of the need for irrational fearful humans to invent evil doers instead of looking for the real human ones. Antigravity flying saucers DO NOT prove their existence; nor do a million blurry photos; balls of light or a million stories of government cover-ups.

4) I do keep the door open a tiny crack for ancient aliens—especially the benevolent teacher types, but until we dig one up, we are simply inventing a new mythology to replace the long existing ones we have grown out of. Mysterious symbols and loose interpretations DO NOT an alien make.

5) Hollow Earth subterranean beings are right down there with number 1. Kill one and drag its body up to the surface. Dissect it revealing an anatomy we have never seen before and you will get my attention. Better yet just capture one or invite it out for lunch.

6) Bigfoot, Yetis, Sasquatch etc. You people are way behind the UFO guys in your body of questionable evidence, but I like the idea of a missing link anthropoid. It’s not cool to ride on their coattails by saying that a Bigfoot was seen shortly after a UFO was sighted in the area.

7) Secret societies: The Knights Templar, Free Masons, The Illuminati, Rosicrucians, Ordo Templis Orientis, Hermetic Order of The Golden Dawn, Opus Dei and Yale’s Skull and Bones are ALL religious based. Refer to Section 1, Number 4.

8) Billionaires pulling the strings: Carlos Slim Helu, The Rothschilds, Liliane Bettencourt, Bernard Arnault, Queen Elizabeth, The Pope, Bill Gates, Amancio Ortega, Warren Buffett, Jeff Bezos and about 1800 others who when combined, are worth about 6.5 trillion dollars. They meet regularly as The Bilderberg Group for a general accounting audit called for by their Decepticon alien overlords. They also plan false flag events and dream up the media scare tactics to pull them off.

9) The New World Order where less than a billion people inherit the Earth. I could be WRONG about this—especially these days—but I cannot comprehend the level of survivor guilt that this new society would carry with them after mass genocide. It would destroy them. If that is not enough, the wealthiest people on the planet are also the weakest, most fearful, least scrupulous, most immoral, least ethical, pettiest, and are replete with entitlement issues. They would quickly turn on each other causing the sun to set on yet another advanced human civilization that will be dug up in another 12,000 years. Perhaps their descendants will be taught to see the error of their ways before their new civilization dies out, which can then be passed on through an accurate oral history which later can be carved into stone tablets or written on papyrus.

10) Dog spelled backwards is God.


When we do not want to talk about sex to a child who overheard a sexual reference, we simply let them spin. This is what people with actual knowledge do to the conspiracy theorists. They use you as a vehicle for disinformation so they can continue whatever they are up to without prying eyes. They leak just enough information to make you waste your life in a quagmire of misinformation without resolution.

This has been both fun and cleansing.

I am off to the pet store to play with puppies.

E. A.

P.S. If I don’t write anything else before the holidays, I want to wish you a safe and happy festive season.

Question: Why do books need to be returnable?

Answer: To protect the few remaining major traditional publishers.

ATTENTION INDIE AUTHORS! This one is for you.


I am actually entertaining not being listed on Amazon because of their return policy.

I will not support their READ AND RETURN policy.

I will not support their PIRATE AND RETURN policy.

By rebelling against “the man”, it will hurt my sales by REDUCING EXPOSURE to my book in the world’s largest online book retailer.


The jury is still out.


My career as an author never had much of a chance. I just did not know this when I began the journey. I thought I was getting into the business of writing.

When I finally gave up on finding an agent or publisher for my book, I began my journey into self-publishing which is a misnomer. You cannot successfully self-publish if you wish to be taken seriously. I wrote a serious book which delves into serious subjects—albeit in a non-serious way—that I wanted to be taken seriously. Ms. Creant had to come out in e-book, large print paperback and large print hardcover in order to have any chance of SUCCESS.

I re-labelled myself as an indie-author.

I was “thinking green”, and as such, I have a huge issue with the WASTE of returned books. I chose Print On Demand for environmental reasons, but I now see it for what it is–a way for the publishing industry to print a huge number of books without taking any responsibility for returns. They put this squarely on the poor indie-author.




The low initial pricing of my POD books to my readers has already eliminated any chance of my books being picked up by any mass merchants–GREATLY REDUCING MY CHANCE OF SUCCEEDING. The discount I offer to bookstores is deemed too low. If, on the other hand, I were to raise my retail price to accommodate their huge discount, it would price my books out of the rational book buyer’s price range and into the stratosphere–ENSURING TINY SALES NUMBERS.

Additionally, I would have to accept the retailer’s RETURN POLICY on unsold books; many of which would be dusty and damaged. I WOULD HAVE TO PAY THE SHIPPING COSTS to have the books returned to me, rather than trusting that those books would be “recycled”, which is the word they throw around, but unsold books from large retailers regularly end up in landfills. THEY REFUSE TO DONATE THEM TO SCHOOLS, LIBRARIES OR THE UNDER-PRIVILEGED because it would hurt the sales of the big publishers they are in bed with. Instead, they again put this on the poor indie-author. It is the same reason why food stores do not donate to food-banks. They want YOU to buy the food donations which the food store profits from. They further encourage you to buy and donate food by having a food-bank donation bin in their stores, but I digress. . .

Are e-books the answer?


  • As an e-book only author, you reduce your number of potential readers by 70%.
  • Your book will not qualify for prestigious literary competitions and awards.
  • Your book will not be reviewed by the most trusted literary critics.

So what is the answer to SUCCESS as an indie-author?


2) Set up a business to SELL your books.

3) Be conscious of your time and/or money invested vs. the REVENUES generated from the activity. Social media is the equivalent of a printed flyer delivered in your mail. You can expect only 3% of those followers you reach to buy your book.

4) You must TARGET book sellers, book buyers; reviewers etc. and REACH OUT to them.

5) You must INVEST in putting out a quality product. This requires: Editors, cover designers, interior layout specialists, ISBN management, Copyright management, royalty management, e-book formatting, Point Of Sale site management, social media site management, e-mail services, marketing strategies, merchandising specialists, publicity specialists and perhaps a mailing company. THIS IS WHAT GOES ON INSIDE A LEGITIMATE PUBLISHER.


I will pay for nine of the thirteen listed which leaves me to wear four hats without even considering the administrative side of any business. I am considering an online store of my own on ebay or Shopify at a minimum cost of $10.00 / month.

My twenty plus years as a business person tells me I have only a 50/50 shot at SUCCESS, and it will have little to do with my capabilities as a writer. My experience also tells me that it will be a long slow climb to a respectable sales level without those major retailers.

It worked for J. K. Rowling. It might happen for me.

Lightning might strike twice.

E. A.

P.S. Hello to my feeling forgotten friends on WordPress.

The book is about 30 days away from its release date so I have been swamped.

Look on the upside, if my book tanks, you will be the first to know as I will post my farewell here.