Getting More From Facebook : 20 Useful Tips for Authors and Normal People Too

How to eliminate everything that sucks about facebook.

 

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Choose your “friends” wisely.

If you think someone on facebook must be popular and interesting because they have 5000 friends, think again. Most likely they or their “people” are just too lazy to clean out the dead accounts on their friends list. Lazy might be an overly harsh choice of an adjective as I found out when I took on the monumental task of visiting more than 90% of my 3000 “friends” profiles to see what they were about. It took hours per day for weeks but what I found out and the actions I took would make flakebook entertaining for the first time in my four year battle with it. In all likelihood, these mostly writer types I accuse of being layabouts above, are smart enough not to care too much about social media and only show up for a short time each day to feed the insatiable beast.

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Why make the effort to clean it out?

A few months back I was oh so close to deleting my fakebook account completely, but I stopped just short of doing this in favor of re-purposing MY site into an “entertainment channel” for myself and the lucky few “friends” who survived what I now refer to as:

The Cleansing or Friend Pocalypse 2019.

Why did I put MY in upper case letters? The answer is simple really; many of us forget that our facecook account is ours to do with as we please. Authors often feel an obligation to accept friend requests from just about anyone who sends one in the naive hope these people will become readers of our books. Worst of all, you probably think you will hurt someone’s feelings by unfriending them, when in truth, they probably don’t care and may never know.

I dumped just over 2650 “friends” in about three weeks and here is the data I collected:

  1. At least 50% of those were abandoned accounts.
  2. Approximately 50% of the abandoned accounts have been high-jacked.
  3. Sadly, you will find out some people you once engaged in conversation with have passed away.
  4. 5% were deactivated accounts.
  5. Not one person objected via DM to their termination.
  6. Your followers are not related to your friends list.
  7. Post engagement went up.
  8. My news-feed is now full of posts which actually interest me.
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Rant, whine, whinge, complain. . .

Authors in particular love to complain about their posts not being seen or interacted with, and how facelook limits the number of our friends who can see our posts; yet they never consider how this corporate giant is, or should be, motivated to send our posts to our dead “friends” accounts in order to save big on server usage. If there is no interaction on a post, server costs go down. The 7% claimed maximum post reach is quickly cut in half most of the time by your dead accounts, and it is conceivable that some days our posts get shared into the news feeds of nothing but these dead accounts. It’s way easier to blame facenook (I love to every chance I get.) than it is to clean out all the dead accounts YOU FRIENDED. Yes, your “friends” list is your responsibility; ergo, your post reach is a reflection of how well you manage your facetook account.

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Because I no longer care about the publishing dream we are sold, I have turned “unfriending” into an art form.

Here is my criteria:

Mutual friends with my ex? GONE!
Mostly political posts? GONE!
Mostly religious posts? GONE!
Mostly kids and pets? GONE!
Mostly book promotion? GONE!
Unanswered birthday messages? GONE!
Infrequent posting? GONE!
Over the top patriotism? GONE!
Allowing people to post ads on their wall? GONE!
A whiff of racism? GONE!
Over the top sexism? GONE!
Posting in languages other than English? GONE!
Posting violence? GONE!
Posting animal cruelty even if you are an animal lover. GONE!
Unceasing negativity? GONE!
A lack of engagement: Likes, Comments, and Shares? GONE!

I wasn’t as merciless as the list above might make it seem, although I did relish terminating vocal Trumpeter supporters and old rich white guys whose view of the world is just too f-cked to bear. I must also confess how much I enjoyed unfriending real best-selling authors who I envied for catching a break but who turned out to be boring as shit. In fact, I visited over 90% of the profiles I dumped looking for reasons to keep them. If you made me laugh, made me think, posted something meaningful, or showed yourself to be a caring person with some depth, then you probably made the cut.

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Where did all these fake or abandoned accounts come from?

In most cases, the author contracted a P.A. or book marketing services company to create and manage their profile and possibly pages, but when the term of the contract was up, these authors found out they did not own the account. From that point forward, the promoters continue to post there from other accounts they create, leaving you to scroll back months or years before you find a post from the author whose page it was. This wreaks of a scam by companies claiming they will get your book in front of hundreds or thousands of readers, when in fact most of us unfollow these accounts as soon as the first ad for sunglasses appears. If you are a budding author, create and manage your own accounts and consider what you may leave behind. Do not allow other people to post to your wall; let them tag you instead.

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There are different levels of cleaning.

A Level 1 Cleaning is just scrolling your friends list and deleting the deactivated accounts. This hour or so will make room for new friends.

A Level 2 Cleaning is the dumping of all the people you unfollowed. Why keep them if you don’t like their posts? This will take a few hours.

A Level 3 Cleaning means going to profiles to see if they are real and active accounts managed by the author. For most of you, this will happen over time as this can represent days of work if you have thousands of friends. Keep notes on where you left off, and keep at it because these accounts are hurting your post reach.

Level 4 is a total reboot. I downsized to create a small but interesting group who entertain me. In the process, I scrapped three pages as well, due primarily to abysmal engagement, but also to eradicate all evidence of my former significant other. I visit these remaining friends profiles when the mood strikes and I’m usually pleasantly surprised with their posts. It’s like having 350 pen pals.

I will leave you with some facebooking 101 tips.

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Be really careful of the groups you join.

Just sit back and watch what goes on in the group before actively participating. If you see gossip and drama, RUN AWAY!!!

Only some of these are author specific:

  1. “Friend” readers—NOT AUTHORS OR WRITERS (at least not too many)—people who review, blog, promote, and talk books. i.e. members of book clubs.
  2. Activity (posting) and engagement (commenting) is key for both you and anyone you “friend”; otherwise you will never see anyone interesting to check out as a possible new quality “friend”.
  3. “Friend” ONLY people who seem real, who fill out the About Section of their profile, and ideally who show pics of themselves, friends, and family etc. Of course authors writing under a pen name may need an exemption from this rule, but you can get a sense of their legitimacy by the size of their following, their number of mutual friends, and how long they have been around.
  4. NEVER TRUST ANYONE OR ANYTHING YOU SEE on f-ckbook, or anywhere else online for that matter. This is a world of pretenders who, except for a rare few, do not know the first thing about being truthful. Lies and deception rule their pathologies.
  5. UPLOAD content daily to your Author Page. i.e. a good morning meme, and share it to your profile’s wall. This will increase your page reach.
  6. Update your Status daily on your profile, ideally with something amusing or interesting which can be shared publicly. Status updates are seen more than posts you share to your wall.
  7. INVITE people to Like your Author Page. Before long you will have a following who will read the tweets and blogs you send to your page. I made the mistake of creating followers of my public posts from my profile’s wall instead of creating an Author Page right from the start.

Best of luck.

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My Relationships Blog and Book Site Has a New Domain.

Please click HERE to go there, and give me a follow if you like my “less edgy” articles.

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She showed you mine so I’m sharing hers.

“Turnabout is fair play.”

A 1755 English/Irish proverb which suits my purposes here.

I have a friend; a really cool friend; an honorable friend; a supportive friend; an aware friend; an empathic friend; a scary smart friend who writes on a level so impressive I asked for her hand in marriage after reading only a thousand or so of her words. It was in jest, I think, and years ago now, but as I recall, she didn’t exactly say no. . .

Since that time, she has purchased, read, and favorably reviewed my book; an act which showed her to be good to her word; a person of substance; a person of character rising out of a sea of pretenders who made similar promises without delivering the goods. Such is life as an author. You become accustomed to it while paying close attention to the solid people you meet in your journey.

Today she made some noise about my book on twitter so I thought a little surprise reciprocity might be in order.

Her name is Shelby Kent-Stewart

a.k.a. The Sultaness of Snark

(I just made that up.)

and I’m proud to call her my friend.

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So when a friend you admire, or perhaps adore—I’m still working that out—who you are slightly intimidated by as a writer asks you to write with her, you get butterflies in your stomach reminiscent of your first school dance. Your palms get clammy, your mouth goes dry, your respiration becomes quick and shallow, and you struggle with words that seem to want to form sentences written by a chimp.

I gathered myself as we discussed the possibilities and we settled on a starting point. A simple blog post from two points of view to see if our styles, philosophies, attitudes, and perspectives could somehow mesh into something worth reading without destroying our friendship.

We did it.

In my heavily biased opinion, our first collaboration is Blog of the Year material, if that’s a thing, and we hope you enjoy reading it this weekend as much as we enjoyed producing it for you.

Go straight to our article. It should be up late in the week.

Shelby has six 5 STAR rated books available on amazon.

Like and Follow her on facebook.

Get to know Shelby on twitter.

Watch for her new book: For Love of Honor coming soon; part of the Wicked Tails Stories series.

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Thanks for everything Shelby. You are appreciated, and I’ll try to keep up.

 

 

 

 

Having trouble defining “true love”?

Visit my relationships blog for a definitive answer.

Get caught up on my latest relationship misadventure over on my book’s site.

This week on my Ms. Creant blog, I show how our social media walls can reveal a great deal about what we are feeling.

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Waiting is the Worst!

 

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They say “No news is good news.”

I disagree. Not knowing fosters anxiety even in a guy like me who is wildly over self-examined. You receive a cryptic message about an emergency situation telling you they will get in touch as soon as more information is available. You wait; all the while consciously trying not to think the worst, but as the hours pass you inevitably let your guard down allowing the darkest possible outcomes to play out in your mind.

Times like these test your beliefs. As my handful of readers already know, I am not religiously inclined, and I have attempted to shed almost all beliefs—viewing them as traps which serve no other purpose than to allow us to be manipulated, usually through fear. I no longer fear for myself, but I do fear for others; especially those close to me. After ten hours of checking my phone, I did something that helped to ease my mind which could be labelled in a number of different ways depending on the beliefs of the person applying the label. I looked at the sky and thought:

‘Please, let them be okay.’

Most would call this praying. A far smaller number would say I was putting positive energy into the universe to create a desired outcome. For me, it was merely a mental exercise to firstly accept a situation that was outside of my control, and secondly, a way to master my anxiety once again. I never say there is no God or gods. Instead, I leave room for the possibility. While I would like to think we live in a deterministic universe where we each have free will and where, if we channel our collective energies in a particular direction, we can control destiny or fate. Sadly, thus far at least, there is no absolute proof of this one either. What I find fascinating at times like this is I am willing to give them a go without any belief in them. My “Leave no rock unturned.” approach may be the reason. If it can’t hurt and could help then why not?

Studies into prayer and meditation show the human brain behaves very differently when we partake in these activities, indicating there is “something to them”. Maybe we level up our consciousness, or maybe we just reduce our brain activity to a level where we find clarity; where we can accept that some things are outside of our control, and where we can let go of our irrational fears. After all, it is fear that spawns our worries, and it is the quantity of those worries we created in our head which can lead us into full-blown anxiety.

Some would say my “prayer” was answered.

I will not and cannot allow this label to be applied to my story, for if I do, I would become narrow or closed-minded with a singular viewpoint, and I like to think I have outgrown being that guy.

Why choose black or white when there is so much gray area to be explored?

It took two more hours of waiting, but the news I finally received was not terrible. Did God intervene at my request? Not likely. Did I use my incredible mind powers to have the universe alter our reality? I seriously doubt it. So what did happen then?

Life happened.

Things are not in our control. They never have been throughout recorded history. Everything is temporary, including each of us. The control freaks who rise to power and prominence do so by having a narrow focus. It serves them for a while, but historically, it inevitably leads to their demise because a time ALWAYS comes when they need to consider possibilities outside of their doctrine. We see maniacal despots in the media each day who are single-mindedly hell-bent on creating division and hatred everywhere they can. They only have power over the closed-minded, and this is why they work so hard at recruiting or creating the like-minded.

Avoid choosing a side because neither side can see the other possibilities.

It’s been a rough year, so why should December be any different? However, today’s news was not as bad as some of the outcomes from my anxiety based mental conjuring. For this I am grateful. As we enter the holiday season, I hope you and yours are safe, healthy, and happy. If you fall into this lucky group, please take a moment to realize how lucky you are. Not everyone is as lucky as you. Life really is about luck, and the funny thing about luck is it can change in the blink of an eye.

P.S.

If you know someone who espouses the notion that we make our own luck, remind them that while hard work and focus can help them climb the ladder of success, only a healthy person can cling to the rungs.

Happy Holidays.

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Have a great day.