So, you want to take a stand; be a voice of reason; change things. . .
Years ago, I too once thought change was an achievable goal if I reached out to humanity through social media. Now, I mostly share funny or inspirational memes on facebook as well as pretty photos on twitter in an effort to offer triage－a happy place－for the shell-shocked social media veterans limping back from the front lines carrying their injured souls; who arrive in desperate need of some R&R.
The primary objective of social media is to identify and break the spirited in a war of the mind.
So many of my author “friends” have “thrown their hat in the ring” on one or all of the most hotly contested issues facing America, or, to a lesser extent, the UK. When they put their rational viewpoints out there, they will inevitably encounter the opposition who do not give a rat’s ass about reason. It’s not why they lurk. This is their job, and one day we might just find out there is automation behind it all. This is purely speculation on my part, but what follows is not.
Pick your battles.
If you feel you must speak up on an issue, by all means do so, but don’t do it daily. Schedule one day each week to visit the political or societal hellhole of your choosing. Your voice will be heard. You will be happier. Your followers will be far less likely to mute you.
Do not attempt to wage war on multiple fronts.
Today, it would be so easy for me to weigh-in on all the areas I’m passionate about, but I rarely do. The war on women; government corruption; church influencing state; injustice in the legal system; how I was lied to about living at the dawning of the age of Aquarius. . . It’s all bullshit that has been with humanity for, what we told is, our entire recorded history by the patriarchy which has been running the show for 5000 years, give or take.
The world is not unraveling, YOU ARE, and social media kingpins are behind it.
Thank the likes of Mark Zuckerberg, who facebook co-founder Chris Hughes recently slammed in the New York Times:
“Mark alone can decide how to configure Facebook’s algorithms to determine what people see in their News Feeds, what privacy settings they can use and even which messages get delivered. He sets the rules for how to distinguish violent and incendiary speech from the merely offensive, and he can choose to shut down a competitor by acquiring, blocking or copying it.”
If that isn’t bad enough, he went on to mention:
“… how the News Feed algorithm could change our culture, influence elections and empower nationalist leaders.”
But wait, he had more to say:
“Just last month, Facebook seemingly tried to bury news that it had stored tens of millions of user passwords in plain text format, which thousands of Facebook employees could see.”
“The most problematic aspect of Facebook’s power is Mark’s unilateral control over speech. There is no precedent for his ability to monitor, organize and even censor the conversations of two billion people. Facebook engineers write algorithms that select which users’ comments or experiences end up displayed in the News Feeds of friends and family. These rules are proprietary and so complex that many Facebook employees themselves don’t understand them. In 2014, the rules favored curiosity-inducing “clickbait” headlines. In 2016, they enabled the spread of fringe political views and fake news, which made it easier for Russian actors to manipulate the American electorate. In January 2018, Mark announced that the algorithms would favor non-news content shared by friends and news from “trustworthy” sources, which his engineers interpreted — to the confusion of many — as a boost for anything in the category of “politics, crime, tragedy.”
An investigation by the Associated Press revealed the platform automatically generates videos and pages which elevate extremist groups.
And here is my personal favorite:
“Mark Zuckerberg cannot fix Facebook, but our government can.”
I have my doubts.
Use high-altitude photo reconnaissance to see the big picture.
In other words, take a step back to see the play. So . . . the real war waging is monopoly vs. government. As things currently sit, monopoly can decide what government they can “work with”. This is not good.
“Live to fight another day.” －a better way.
What if every intelligent, experienced, and knowledgeable person on social media just posted puppies, kittens, babies, rainbows, daffodils, and unicorns sprinkled with fairy dust instead of being incensed by, and debating with, morons? If your page(s) is always negative, create a new one where you can be you and post whatever brings you joy and peace. This will force you to balance your time spent on social media to offset the negativity.
This is how to beat them at their games.
Gather your real verified people; create an email group chat to move your agenda forward without being distracted by the lurkers. Write letters collectively as a group and send them to the appropriate level of government demanding action and a reply.
If you want to keep democracy, you must use the process.
Arguing about issues online only serves the monopolists.
How to eliminate everything that sucks about facebook.
Choose your “friends” wisely.
If you think someone on facebook must be popular and interesting because they have 5000 friends, think again. Most likely they or their “people” are just too lazy to clean out the dead accounts on their friends list. Lazy might be an overly harsh choice of an adjective as I found out when I took on the monumental task of visiting more than 90% of my 3000 “friends” profiles to see what they were about. It took hours per day for weeks but what I found out and the actions I took would make flakebook entertaining for the first time in my four year battle with it. In all likelihood, these mostly writer types I accuse of being layabouts above, are smart enough not to care too much about social media and only show up for a short time each day to feed the insatiable beast.
Why make the effort to clean it out?
A few months back I was oh so close to deleting my fakebook account completely, but I stopped just short of doing this in favor of re-purposing MY site into an “entertainment channel” for myself and the lucky few “friends” who survived what I now refer to as:
The Cleansing or Friend Pocalypse 2019.
Why did I put MY in upper case letters? The answer is simple really; many of us forget that our facecook account is ours to do with as we please. Authors often feel an obligation to accept friend requests from just about anyone who sends one in the naive hope these people will become readers of our books. Worst of all, you probably think you will hurt someone’s feelings by unfriending them, when in truth, they probably don’t care and may never know.
I dumped just over 2650 “friends” in about three weeks and here is the data I collected:
At least 50% of those were abandoned accounts.
Approximately 50% of the abandoned accounts have been high-jacked.
Sadly, you will find out some people you once engaged in conversation with have passed away.
5% were deactivated accounts.
Not one person objected via DM to their termination.
Your followers are not related to your friends list.
Post engagement went up.
My news-feed is now full of posts which actually interest me.
Rant, whine, whinge, complain. . .
Authors in particular love to complain about their posts not being seen or interacted with, and how facelook limits the number of our friends who can see our posts; yet they never consider how this corporate giant is, or should be, motivated to send our posts to our dead “friends” accounts in order to save big on server usage. If there is no interaction on a post, server costs go down. The 7% claimed maximum post reach is quickly cut in half most of the time by your dead accounts, and it is conceivable that some days our posts get shared into the news feeds of nothing but these dead accounts. It’s way easier to blame facenook (I love to every chance I get.) than it is to clean out all the dead accounts YOU FRIENDED. Yes, your “friends” list is your responsibility; ergo, your post reach is a reflection of how well you manage your facetook account.
Because I no longer care about the publishing dream we are sold, I have turned “unfriending” into an art form.
Here is my criteria:
Mutual friends with my ex? GONE!
Mostly political posts? GONE!
Mostly religious posts? GONE!
Mostly kids and pets? GONE!
Mostly book promotion? GONE!
Unanswered birthday messages? GONE!
Infrequent posting? GONE!
Over the top patriotism? GONE!
Allowing people to post ads on their wall? GONE!
A whiff of racism? GONE!
Over the top sexism? GONE!
Posting in languages other than English? GONE!
Posting violence? GONE!
Posting animal cruelty even if you are an animal lover. GONE!
Unceasing negativity? GONE!
A lack of engagement: Likes, Comments, and Shares? GONE!
I wasn’t as merciless as the list above might make it seem, although I did relish terminating vocal Trumpeter supporters and old rich white guys whose view of the world is just too f-cked to bear. I must also confess how much I enjoyed unfriending real best-selling authors who I envied for catching a break but who turned out to be boring as shit. In fact, I visited over 90% of the profiles I dumped looking for reasons to keep them. If you made me laugh, made me think, posted something meaningful, or showed yourself to be a caring person with some depth, then you probably made the cut.
Where did all these fake or abandoned accounts come from?
In most cases, the author contracted a P.A. or book marketing services company to create and manage their profile and possibly pages, but when the term of the contract was up, these authors found out they did not own the account. From that point forward, the promoters continue to post there from other accounts they create, leaving you to scroll back months or years before you find a post from the author whose page it was. This wreaks of a scam by companies claiming they will get your book in front of hundreds or thousands of readers, when in fact most of us unfollow these accounts as soon as the first ad for sunglasses appears. If you are a budding author, create and manage your own accounts and consider what you may leave behind. Do not allow other people to post to your wall; let them tag you instead.
There are different levels of cleaning.
A Level 1 Cleaning is just scrolling your friends list and deleting the deactivated accounts. This hour or so will make room for new friends.
A Level 2 Cleaning is the dumping of all the people you unfollowed. Why keep them if you don’t like their posts? This will take a few hours.
A Level 3 Cleaning means going to profiles to see if they are real and active accounts managed by the author. For most of you, this will happen over time as this can represent days of work if you have thousands of friends. Keep notes on where you left off, and keep at it because these accounts are hurting your post reach.
Level 4 is a total reboot. I downsized to create a small but interesting group who entertain me. In the process, I scrapped three pages as well, due primarily to abysmal engagement, but also to eradicate all evidence of my former significant other. I visit these remaining friends profiles when the mood strikes and I’m usually pleasantly surprised with their posts. It’s like having 350 pen pals.
I will leave you with some facebooking 101 tips.
Be really careful of the groups you join.
Just sit back and watch what goes on in the group before actively participating. If you see gossip and drama, RUN AWAY!!!
Only some of these are author specific:
“Friend” readers—NOT AUTHORS OR WRITERS (at least not too many)—people who review, blog, promote, and talk books. i.e. members of book clubs.
Activity (posting) and engagement (commenting) is key for both you and anyone you “friend”; otherwise you will never see anyone interesting to check out as a possible new quality “friend”.
“Friend” ONLY people who seem real, who fill out the About Section of their profile, and ideally who show pics of themselves, friends, and family etc. Of course authors writing under a pen name may need an exemption from this rule, but you can get a sense of their legitimacy by the size of their following, their number of mutual friends, and how long they have been around.
NEVER TRUST ANYONE OR ANYTHING YOU SEE on f-ckbook, or anywhere else online for that matter. This is a world of pretenders who, except for a rare few, do not know the first thing about being truthful. Lies and deception rule their pathologies.
UPLOAD content daily to your Author Page. i.e. a good morning meme, and share it to your profile’s wall. This will increase your page reach.
Update your Status daily on your profile, ideally with something amusing or interesting which can be shared publicly. Status updates are seen more than posts you share to your wall.
INVITE people to Like your Author Page. Before long you will have a following who will read the tweets and blogs you send to your page. I made the mistake of creating followers of my public posts from my profile’s wall instead of creating an Author Page right from the start.
I suspect I will be on my Ms. Creant site—where I have to behave myself somewhat—until I am closer to being a normal E. A. once again. Pop over for your weekend read. I do have a whopper planned for Blog Madness but it is probably a few weeks away.
Conservatively, I estimate I “invested” 1400 hours of my life into Facebook over the past four years which is 500 hours more than it took to produce my book. Let that sink in a moment. I have dwelled on this for some time now. It is because of this significant amount of time that I did not just delete my Facebook account when the final straw arrived. I was close though. For better or worse, there is a legacy we leave behind on Facebook for our “friends”, if not the general public. However, if you posted as I did in a willy-nilly devil-may-care sort of way, you will spend days trying to clean it all up in order to leave a “best of” collection of posts worth scrolling before saying your final farewell. Be prepared for Facebook to “limit” your profile and page(s), a.k.a. putting you in Facebook jail, when you attempt such radical changes.
1) Some people are not who they claim to be.
I am not talking about authors writing under pen names － which is absolutely necessary to avoid harassment － I am talking about people with multiple online personas. Don’t make the mistake of PROJECTING your level of integrity or values, a.k.a. honesty, discretion, and honour onto people you meet. It will bite you every time.
You can protect yourself by using a free deep web search at: pipl.com.
If aliases appear, search each one. If you know multiple locations where they have lived, search each city by each alias. It could take a while to compile all the data, and you should prepare yourself as the results can be nothing less than staggering. Look for, and even search, relatives, known associates, and phone numbers to confirm the site has not made an error. There are pay sites starting from $2.00 that generate a full report including criminal activities. You might want to consider one of these if you are in deep with someone you met online. May your god be kind with what you find.
2) Don’t be naïve.
If you look up naïve in the dictionary, I’m sure you will see my picture there. I viewed joining the author communities on social media as an opportunity to connect with bright, engaging, open-minded seekers of wisdom . . . kindred spirits who would share thoughts as pen pals would, only using modern technology. Overall, nothing could be farther from the truth. Yes, you will encounter a few worthwhile decent types, but in a game where we count followers in the thousands, they represent a minuscule percentage.
3) “Haste makes waste.”
I remember being excited about making “friends” on Facebook when I first started out. So excited in fact, I would send friend requests to anyone who had the words author or writer on their profile. Back then, the prevailing theory suggested the key to success was a numbers game; the one with the biggest following would get a publishing deal. People were actually buying followers 10,000 at a time. I didn’t buy into this. I viewed social media as a popularity contest which does not translate into book sales ─ the equivalent to putting flyers in your neighbor’s mailboxes. I have yet to see data which is convincing enough to see it any other way. If I knew better, I would have cultivated relationships with influencers, readers of my genre, publishers, publicists, agents, reviewers, and bloggers ─ all the people I did not have as “friends” but who might have made a difference to the success achieved by my book. Had I known then what I know now, my friends list would look very different than it does today.
4) Cocaine would have been a better choice.
If you are going to choose an addiction, social media is the worst possible choice. THERE IS NO HIGH, and the more time you spend on social media the less happy you become. Anyone who has read my book, knows I am anti-escapist regardless of whether the high is produced naturally or artificially. Regular cocaine users know the drug has a diminishing return. The high is never as good as the first time they tried it unless they increase the quantity used; and the more they use, the more frequent their cravings become until it affects their lives. Don’t get me wrong, I’m no hypocrite. I let my demons out for an occasional stroll, but I pick my poisons carefully to ensure that none take charge of my life. Social media hooks us on being connected and never being alone. It is dangerous because humans must be alone in order to think, learn, and grow. Social media stagnates the mind and, Facebook at least, seems bent on depressing the populace. Endless distractions thwart creativity and productivity. If you: feel obligated to post on social media; look in regularly for comments on posts; have never turned off Messenger or notifications or your device, then you should pick different poisons for a while until you get a handle on the monkey on your back.
5) I kept my promise.
I used my Facebook profile page as a playground where I could share multiple aspects of my personality. This allowed me a place to vent . . . and vent I did; or more correctly, am continuing to do here in what will become my last post to Facebook. Early on I promised the real me would be on display at all times to my “friends”. The people on my friends list did not get an artificial construct or watered down perfect illusion of who I am. Nope, they got the full Monte, or at least as much Monte as Facebook would allow. My inner bad boy posted what little nudity Facebook community standards would tolerate for two reasons: Firstly, I am a rebel who sees freedoms dying faster than the planet is losing species; and secondly, nothing in the world is more beautiful to me than the female form. I shared my sense of humour as well, even when I knew it might be crossing someone’s line every now and then. I also shared my philosophies, and those from others which resonated within me, in what I now see as a futile effort to awaken the sleeping oblivious sheeple. The proof is in the likes. There were next to none. Recently, I wanted to find out if I was out of Facebook jail so I posted: ‘Somebody, anybody, tell me if you can see me.’ This post got more attention than a year’s worth of meaningful posts, and at the same time, it made a sad statement on the superficiality of the average Facebook user.
6) “Don’t put all your eggs in one basket.”
As an author, I should have divided my time equally between Goodreads, twitter, and Facebook because Goodreads has proven itself to put your books in front of readers, and unlike Facebook, you can reach out to everyone and anyone on twitter. Time is the one thing you can never get more of and it does not allow do-overs. Spend yours wisely.
7) Nazi hamsters! WTF?
Fuckerberg, and the Nazis in the shadows behind him, are using facebook for data collection on each and every one of us, as are most of the major corporations in Silicon Valley. The difference is Facebook knows far more about us than Google, and possibly even the makers of our devices and the companies that supply operating systems as long as they do not breach their published privacy policies which most have already been caught doing. Facebook considers EVERYTHING you share to be their property. This includes Messenger. Yup, your selfies and home-made porn videos are all sitting in a data farm somewhere and you can never truly delete them. They lured us away from My Space with the promise of something better. A promise which was never kept right from the beginning. Their endless adjustments to the algorithm, have severely limited our outreach to readers while they stayed busy categorizing and compartmentalizing us into something reminiscent of a box filled with hamsters where everyone is climbing all over each other. Good luck. I’m out.
8) Let’s see Facebook for what it is: a societal manipulation site.
That doesn’t have the same innocuous ring to it as social media site, does it. In my time on Facebook, I have been appalled by posts in my News Feed ranging from animal cruelty to the shooting of an unarmed man by police, with a far too great number of others in between. Were they fake news as with the Trumpeter’s election campaigners who mysteriously showed up only to disappear shortly after the election? We can never know. What is clear however, is we are affected, influenced, and manipulated by what we see and hear in all forms of media. Worst of all, we become desensitized to atrocious human behavior and I believe this is NO ACCIDENT; but where they are intentionally herding the minds of the sheeple. When three billion users worldwide have been programmed to no longer give a shit about life, the world can easily fall into anarchy. On that day, the frightened sheeple will willingly turn over the last of their freedoms for safety. The single biggest difference between other forms of media and Facebook is there are no restrictions placed on what Facebook is allowed to broadcast. Facebook can do what they want with the get-out-of-jail-free-card of being a social media platform not responsible for the content created by users. There is no Editor In Chief to hold accountable for what is thrust before our eyes. Facebook’s new take on morality is not for me. It shouldn’t be for you either.
9) Some people make it bearable.
If I look at my years on Facebook as I would my life, there are some parallels. I have a few regrets but there was also a great deal of laughter. There were a handful of people who made the time spent on Facebook almost seem worthwhile. I hope they keep in touch. There were also some standouts who stepped up when it really mattered, and they have my deepest gratitude.
10) Facebook is what you make of it.
If you are just an individual who wants to keep tabs on people you already know in the real world, or if you want to find people you have lost touch with, then have at it while being VERY cautious of what you post or message to people. Keep your circle small and be wary of people you have not met in person when they send you a friend request. If you have the misfortune of being a writer who is following conventional wisdom, a.k.a. forced kicking and screaming into the social media spotlight as I was, then things will be tougher. Absorb and retain the previous 1800 words and I will leave you with the immortal words of my favorite Zen master: ‘Mind what you have learned; save you it can.’ – Yoda.
First thing this morning my neighbor sent a text to inform me the Internet is still down, but they claim to be working on it. Apparently a major cable was cut last evening leaving our entire area without service.
Thanks for the update., I thought to myself as I ran my morning self-diagnostics to see if I was fully functional before getting out of bed. I worked out yesterday so you never know. Out of HABIT I turned on my computer anyway and headed to the coffee-maker.
Coffee in hand, I sat down on the couch and drank the entire over-sized first mug while staring blankly at the Windows start up screen. The only thought I can recall during this semi-conscious period was: They chose a nice shade of blue.
What will I do this morning? Maybe go for a walk? Too cold. Read? Eyes still too sleepy and brain not receptive to input. Write something? There it is. But what? We’ll wing it.
Anyone who reads my crap knows of my contempt for the Internet and my fervent belief that it is a mind control weapon employed against the oblivious masses in the final stages of our enslavement. Yet, it has also become a part of my ROUTINE to have my coffee while scrolling twitter and chatting with online friends.
It was not always this way. I remember having a satisfying life before all this book writing nonsense took over.
Here is an example of RATIONALIZATIONS running wild:
I RATIONALIZED this CHANGE IN MY BEHAVIOR by TELLING MYSELF this was necessary to launch and promote my book. I further RATIONALIZED I should continue promoting my work beyond the one year period I had originally planned for as there were still occasional requests for interviews and the like coming in. I continued my RATIONALIZATION to stay on social media because we were entering the peak selling season. That’s no time to quit. My latest RATIONALIZATION, after almost four years since I first appeared on social media, is I now have a handful of people whose words and thoughts I enjoy. It would be wrong to abandon them.
Or would it?
A flaw in my thinking just made itself known on mug three. I am PROJECTING my character traits onto them; people I have never met.I ass-u-me they share my values: morality; ethics; scruples; sense of decency etc., when in truth, I really have little hard evidence to support the mental picture of them I have created in my mind. It is hard enough to discover the TRUE NATURE of people we meet in real life, without compounding the problem by believing what we see or are told through an electronic medium.
Recent─all too public events─began with provocative hurtful posts which I could have been spared from seeing. I retaliated. That was wrong. The enraged are not in touch with rational thought. Things escalated from there into a tangled mess of unimagined proportions. If you witnessed any of it, my apologies. I now have first-hand knowledge of the gossips, spies, stalkers, trolls, and double agents we have all heard about when chatting about facebook dramas.
Unchecked RATIONALIZATIONS can lead to DEMONIZATION or even DELUSION.
I am only guilty of the first two. I plead temporary insanity. I have and continue to work hard to be fully conscious and self-aware, and I pride myself on my ability to stay grounded in reality. This heightens your powers of perception so you can see things for what they are, and not how you would like them to be. However, this trait will not be considered endearing to anyone who lives in a fantasy world of imagined futures. Normally, I am so good at this people have called me a mind reader, or suggested I have them under surveillance, or even that I can predict the future. In truth, once you have really explored WHO YOU ARE and wrestled your demons into submission─with only occasional escape attempts─you are given a gift of heightened sensitivity which is composed mostly of sympathy, empathy, and compassion. Some call this being loving or caring; I just call them good people.
Humans like to think of themselves as complex creatures when in fact most human behavior is transparent and predictable to the few of us who bother to know ourselves. Once you know the best and worst you are capable of, and even though your self-control can slip at times, you can make shockingly accurate assessments of people as well as predictions of behavior and consequences.
To the superficial and narcissistic, life will always be a mysterious sequence of tragic events. They create petty RATIONALIZATIONS of their abhorrent behavior with statements like: “The heart wants what the heart wants.” or “We are only human.” or “They told me to do it.”. . .
Every single one of the seven billion souls on this planet are capable of moving beyond this most basic form of existence. I sincerely hope the readers of this will be some of those who do.
This was the second time I became embroiled in a facebook drama. There won’t be a third. Farewell facebook friends and followers. It was quite an experience which I can no longer RATIONALIZE.